Manzana and Disney These are two companies that can be considered world leaders in different fields and in their management resources Different generation products which are pleasant to them clients and their audience. One part of the relationship between them is that Pixarcompany animation who also founded Steve JobsLike Apple, it was acquired by Disney a few years later.

Despite the connection between companiesAt least in the workplace, in addition to the fact that both companies have a business culture unique to each in order to stay true to their history, Steve Jobs It didn’t mean that Manzana Try to emulate him when he is no longer in your directory or if he dies.

This decision was made by the former CEO Manzana arose because in that case DisneyA similar thing happened after death Walt Disney In 1966, as the management of the company was affected by this event, as the health condition of the founder of the company was unknown.

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It was at that moment that decisions were made inside company The fun began with considering how the founder would receive them, which Jobs did not agree with because he believed that this way decisions They wouldn’t be as good as they should be.

One of the instructions that Jobs passed on to his successor was Tim Cookwho took command Manzana After the former CEO was forced to step down due to health reasons, it was up to Cook to take on his own decisions and to avoid the suspicion that might be entertained if he attempted to imitate in any way.

So at the time of Tim Cook, he was responsible for the company Apple pencil Although in the first presentation iPhone, Steve Jobs was absolutely against this type of accessory devices to interact with the screen Manzana. In addition, innovative devices such as apple watchwhich diversified the range of products company.

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What can you expect from Apple in the coming years?

Operations at the Cupertino company have not stopped since Jobs’ death, and some new devices are already rumored to hit the market soon or are still in development.

The next product to be released (in September 2023) will be the following iPhone 15which presented news with an integrated camera a optical zoom Thanks to the possible integration of a more powerful telescopic lens instead of a conventional lens, as was the case before the current model. iPhone 14 And that will expand the zoom from 3x to 5x to 10x to give better quality for distant images.

A better processor chip (A17 Bionic), plus an even higher range than the Pro models, perhaps the so-called iPhone 15 UltraThere will be other news.

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On the other hand, when it comes to brand new products, Manzana Also works on the development of glasses mixed reality which combines the concept of augmented reality and virtual reality with special functions and a completely new operating system that can be called rxOS.

According to analysts and technology experts such as Mark Gurman and analyst Ming Chi KuoThis device delays its launch due to the inconvenience of integrating the crown (like apple watch), which allows you to switch between modes augmented reality and virtual reality. In addition to incorporating eye and hand scanning technology so that commands can be executed without needing to controls or accessories additional.