Google to split AR team in two
- February 13, 2023
- 0
Rumor has it that after the layoffs and the reorganization of the staff of Google, the company will split the augmented reality team into two: Devices and Services
Rumor has it that after the layoffs and the reorganization of the staff of Google, the company will split the augmented reality team into two: Devices and Services
Rumor has it that after the layoffs and the reorganization of the staff of Google, the company will split the augmented reality team into two: Devices and Services will be led by Rick Osterloh, while the second team, Platforms and Ecosystems, will be led by Hiroshi Lockheimer.
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The Devices and Services segment will be responsible for consumer hardware such as the Pixel and Nest brands. The Platforms and Ecosystems team will be pursuing partnerships such as an agreement with Samsung to develop AR headsets with the Android operating system. The platform is investing in several augmented reality solutions, such as the concept of AR glasses, in addition to tools implemented in services such as Google Maps and Google Translate.
The information published on the network indicates that the decision was made Accelerate profit making with augmented reality solutions. With massive layoffs, including for workers in Brazil, it is important that the company has a clear target in the augmented reality segment, because in this segment it also faces competition from companies such as Microsoft.
It is important to avoid billionaire investments that will not bear fruit, as happens in Mark Zuckerberg’s project with the metaverse. At the moment, the slogan seems to be reorganization. While several companies in the technology sector are starting the year by laying off employees, due to a period of economic downturn and low demand, AI-focused technologies are on the rise.
On this front, Google is also investing in AI to keep up with the chatbot race against OpenAI GPT chat, which is receiving significant investment from Microsoft. It is still too early to say whether the restructuring of the Google augmented reality team will speed up the development of solutions in this sector, but it remains to be hoped for the success of the technologies implemented in Google Translate and Google Maps, as they are interesting solutions.
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Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.