It’s no secret that 2023 won’t be the best year for smartphone sales. Many analysts are predicting a significant drop in this, and as we can read via Xiaomi Today, well-known analyst Ming-Chi Kuo stated: Xiaomi will be one of the companies that can most notice this market trend In absolute terms.

This estimates that the shipment of Xiaomi mobiles throughout 2023 may be below market expectations since then. current inventory of the brand ranges from 12 to 16 weeks.This is information that clearly shows that the sales forecasts of the Asian company in this product category are overly optimistic.

Xiaomi’s production plan is already showing clear signs of decline

According to Ming-Chi Kuo himself, Xiaomi smartphone shipments down 8-10% year-on-year in 2023It will bring about 140 million units in total, a decrease of 10 to 25 million units compared to shipments in previous years.

Therefore, Xiaomi is already adapting its production plan to achieve the highest possible efficiency in terms of costs. According to the analyst, the brand will produce approximately 23-25 ​​million units in the first quarter of the yearand for a second it will drop that mark to 20-23 million units.

In principle, this trend in reducing production will continue throughout the year, especially given the large inventory the brand has today. Then, Xiaomi’s main goal in the short term is to drastically reduce its current stock of phones. Otherwise, the business will lose its profitability.

In short, 2023 seems to be a rather complicated year for the different companies selling phones around the world. We do not yet know what the consequences will be for the user, but it is clear that won’t wait for brands’ moves in pursuit of profitability.

via | XiaomiToday