Social network Facebook It is close to completion 20 years Since the foundation was established on the campus of Harvard University in 2004 mark zuckerberg And for nearly two decades of the platform’s history, it has been adapted to the needs of users with new functions and features.

According to the Vice President Facebook, Tom Ellisonin conversation infobaeCurrently social network It has more than 2 billion active users worldwide and each person comes to the platform for different reasons. However, he emphasized that there are two uses that are more common than the rest: Connect and discover.

“People keep coming (to Facebook) Reach out to your friends and family because they want to see what you’re up to. They do that too topics which they are a part of because they have groups It’s important and they want to see what happens to them,” he said. Allison that infobae. However, he emphasized that it is currently possible to talk about a second use.

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for the executor purposeDiscovering new content is a way for users to explore on mobile phones or cell phones devices working table.

“Some say they exist have funSome to discover something new, or sometimes just to see what’s going on in the world and we talk findingsSo we’re trying to help people with that,” he said.

This is the second form of use that users use Facebook Motivated the app to seek investment in promoting it experience and make it more convenient for users.

According to AllisonIt is aimed at recommendations because there are many people in the world doing interesting things and we want to show what is being talked about beyond you. A network of friends“.

For this reason, for a company representative, many conversations arise between contacts and friends platform. “If something interesting is found, it is possible to share it with another person and create a message. dialog. We combine both needs (to connect and discover) so that people can feel it Facebook This is a good place to do them.”

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Users control the content

On the other hand, Allison Also indicated to Infobae that Recommendations generated in Facebook They are not beyond the control of users, but on the contrary, they can be shaped according to the tastes of the people who consume the content on the social network. Vice President of Meta claimed infobae that “people must have a sense of control and Facebook He does it in different ways.”

Furthermore, he asserted that the first method is to take control of what people want to see platform is the section “to store”, in which you can see updates posted by the user’s contacts Chronological order And no filters, so just by typing users can have an overview of what their closest friends are up to platform.

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Alison also said that people who have an active account Facebook They will be able to tell the social network’s algorithm when they want to see more than one post in their photo format, stories or threads. “You can hide things, we have ‘show more’ or ‘show less’ options, so you can see a story and mark it as something you want to see more or less often. It’s our attempt to convince you when something is for you and when it’s not.”