This strange story started when Musk wanted more likes and attention. He noticed that despite having 128 million subscribers, his posts only received a few tens of thousands of likes. The Twitter head immediately assumed that the system deliberately dampened impressions, calling the engineers “on the carpet.” They checked everything, but did not find any problems. Then one of them pointed to Mask. study, as her personal popularity has fallen tenfold since April. Presumably, Elon couldn’t stand the sudden drop in interest in his personality and… fired the poor engineer.

Elon Musk is everywhere

As of February 13, users, including Gizmodo reporter Jodi Serrano, noticed a “surprising number of tweets from Musk” in their feeds more than usual. At first, Serrano didn’t pay much attention to this, deciding that Musk was just tweeting more often. However, he later found that other users were also being “masked bombarded”. This couldn’t be a coincidence, considering the billionaire fired an engineer who told him people weren’t interested in him anymore.

Jane Manchun Wong, a well-known apps researcher, wrote about a similar observation. She posted a recording of the smartphone screen she. Only Musk’s tweets are found in the suggestions feed and his responses to other posts:

Users even started joking that the “For You” feed should now be called “For Him”, and Jane Manchun Wong later posted a photoshop mock-up of the page where Elon Musk was brought to a separate news feed in the first place. In such a (thankfully) defunct Twitter, users would need to like Musk’s posts at least 20 times a day to be able to use the site more, or subscribe to Twitter Blue to waive the daily goal.

Musk confirms theory

Soon, Musk looks lonely confirmed the theory of altering the algorithmtweets a meme about a girl forcing someone else to drink milk. “Elon Tweets” the girl holding the milk bottle, tagging the girl who was forced to drink it as “Twitter”.

While he doesn’t admit that the feeds are flooded with his tweets, Musk he wrote laterher the company is working on an algorithm.

Please stay with us as we ahem… adjust the “algorithm”,
– wrote the last word in quotation marks.

It is not exactly known what changes await the algorithms and whether they will affect other users besides Musk.