One of the most anticipated innovations in the Android ecosystem, Privacy Sandbox, it is finally a little closer to the users operating system for the company’s mobile device search engine. With this move, Android will finally adopt a set of measures that can be compared to Apple’s iOS in terms of protecting the privacy of its users, something that the folks at Cupertino have been doing for some time and with good reason. out of their chests.

privacy sandbox by itself This is not new, already in July 2021 Google illustrated to us its (then) present and future and as for Android, a year ago we told you that the technology company had already decided to start the jump to Android, although it is true that without specifying dates or specific stages of this operationTherefore, between then and now, we await some more concrete announcement of progress in this regard.

Remember that Privacy Sandbox brings together a set of technological proposals that aim to rethink web advertising not respecting third-party cookies and thus ensuring the privacy of users, since, as you already know, these are usually used regularly to allow in-depth monitoring of the user’s activities on the Internet, and analyzed in their Together, it is true that it can provide tremendous information about him ​​​​amount of information. And of course, let’s remember that its Android version has a common basis with the web one, but due to the different functioning of these elements on both platforms, there are also differences between what they offer and how they work.

The good news is that, according to The Verge, finally Google has released the first beta version of Privacy Sandbox for Android. At the moment, yes, the beta is limited to a small number of devices with Android 13, but Google confirms that it will expand «overtime«. Of course, the question at the moment is whether this applies to more (in theory, it should be all) Android 13 devices or, for the sake of the privacy of users of older versions, it will also make its way to Android 12 and some of its predecessors.

It undoubtedly is a reaction to one of Apple’s most successful movements in terms of privacy, with the release of the tracking transparency feature in iOS 14.5, which debuted at the end of April 2021 and was a real buzz at the time (especially with regard to Facebook-Meta). Now it finally looks like Android users will get similar protection, and while it may have happened earlier, I think that’s great news to celebrate.