After Mark Zuckerberg announced the start of development MetaverseA virtual world that people could enter through avatars and virtual realityIn October 2021, users wondered about the possibility that such a platform was being offered Executive Director goal.

Currently, after Zuckerberg announced the achievement technology from virtual reality and development Avatars For this digital world, relevant statistics have been created that can reveal certain desires of people research this space.

According to the company GWIHis document entitled is devoted to market research Consumer Insights indicates that 51% People want to watch movies on this new streaming platform purposeAnd A 44% Will be willing to participate video game. Another use that could be given to this digital environment would be to test products (43%), attend live events (41%) or do Shopping.

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Because of this behavior and opinions Event generated in potential users of Metaversion virtual world “SAP Concur Sessions: Everything has changed. Nothing has changed,” in which they talked about what draws people to it digital environment based on virtual reality.

According to producer Sara Torres games And Metaverso from This is Metaverse, who participated in the event, one of the attractions that people see in this platform is that the interaction is not limited to the two-dimensionality of the screen mobile phone or computerBut it will be immersive and three-dimensional.

On the other hand, Torres pointed out that there is actually a different “metaversions” with which people are in contact in different ways. “When we scan a QR code And we receive data about the product or when we order telephone for the brand augmented reality” There were examples by which he offered to indicate that this technology is available present.

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The expert also highlighted another type virtual experience Which will be mainly based on the fact that the users are the ones who control the development digital environmentwhich would be “decentralized” and accessible compatibilityThis means that it can be accessed through different platforms the same way Avatar and profile user.

This last feature is one of the development challenges Metaverse As the proposal was conceived ZuckerbergSince people will not be dependent on a single access device or experience virtuality digital world Suggested, but can be submitted to different users incentives Adaptable to platforms that are accessible to each person.

However, even though people can access service, products and virtual environment of Georgia Metaverse In the near future, Torres indicates that people have a hard time leaving completely face to face Only occupying permanent or even most of the space within the metaversion time.

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“Even though he Metaverse It allows us to enhance the experience in a simple way, like shopping for clothes while browsing virtual And get it actually at my house or buy milk straight from my fridge when I find it necessary, there is a component of pleasure and relaxation in doing certain activities in person,” Torres said while participating.