TikTok It is the most popular social network in several countries around the world, and this means income opportunities for its developers, as well as those who create content and are the force that keeps users engaged. So, the new monetization format will be ready to charge for watching videos.

According to informationThe app is working on creating a payment system that allows creators to pay users to view certain videos, as is the case on other current platforms.

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This paywall will start at $1 to access content. But this cost can increase depending on the opinions of each account, although this whole system is still under evaluation and it is not known when it will arrive.

The decision follows a request by creators for the company that owns TikTok to Bytdencywho listened to them and is thinking about a new financial option.

More changes are coming to TikTok

But this decision will not be the only one in this financial department, because, accordingly involved, There will be a change Creators FundThis is a program where content creators earn money based on their video views, interactions, followers and more.

So far the minimum number of followers for accounts to start making money this way is 10,000, but it will change to 100,000 followers and TikTok This will increase the payout percentage as well as reward those who upload longer videos.

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The app assured Medium that they are “committed” to developing new ways to make the service a more “valuable and rewarding” space for creators, which is why they are considering changes to the Creator Pool and Paywall integration. videos.

As for the launch date for these ads, it is likely that the changes to the payment program will come in March, and that payment for creator-selected videos will begin during the testing phase. France and Brasil in a short period of time.

TikTok and the secret button that distributes videos

TikTok You will give special treatment to certain content for your benefit. The app will have a secret button called Heating that will encourage certain videos to go viral and increase their number.

This internal tool has a user manual created Bytdencyparent company TikTok. There, the employees have information about what steps to follow in its use, which would initially be to give more diversity to the platform, but it will be implemented to close commercial agreements.

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“The warm-up feature is meant to boost the videos in the channel For you By intervening in the operation to achieve a certain number of video views. Total views of hot videos represent a large portion of daily views, around 1 or 2%, which can have a significant impact on overall key metrics,” explains an internal company document seen by Forbes.

This situation suggests that content promotion “potentially benefited some influencers and brands” with whom the app developed economic ties, while those that did not were not.