One of the factors to consider Social networks To determine whether they are successful among them customers It is from all over the world to determine how many downloads they have on their mobile phones or devices mobile of people, except that these indicators are compared in accordance with others platforms in the same period.

The research conducted by the company Data.ai called Mobile Status 2023 and which collects various metrics on the performance of social media applications globally in different markets and countries, found that during the year 2022 Instagram and TikTok They took the first two places in terms of downloads for devices with iOS and Android operating systems.

According to the report, the four apps that had the most downloads after the two already mentioned are Facebook and WhatsAppWhat followed Snapchat and Telegram. Messenger, Twitter, Pinterest and Kwai platforms complete the top 10 platforms in the world in terms of downloads.

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However, the order of applications and their preferences change during decomposition Downloads corresponds to each country’s markets Latin America. Despite the fact that Instagram is in the first place globally, in Mexico appears in the fourth position, as in Peruis in second place Argentina and ChiliMeanwhile Colombia is in third place.

Moreover, in all countries Latin America which are mentioned in the study (except brass) TikTok appears in the first place above other common ones such as WhatsApp and Facebook. in turn Twitter It appears in all countries listed between the 8th and 10th positions in each territory, except Canada, where it doesn’t even make the top 10.

Consumer spending and application collections

Although the platforms like it Facebook, Instagram, WhatsApp, Messenger And others are completely free and free to download for users, others like it TikTok To use a method of raising money based mainly on Microtransaction purchase coins Or make donations to each platform’s content creators.

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From this point of view TikTok He also dominates the scoring stats. Although the document Mobile Status 2023 does not offer an accurate estimate of how much money is collected in this way, it was found that at least in this application 22.1% Earnings correspond to a one-time purchase of 16,500 coins, which is equivalent to a one-time payment. $249.99.

On the other hand, the most common transactions correspond to receiving 330 coins for $4.99, which corresponds to 8.4% of the revenue generated by the app.

thus, TikTok Crowned #1 in consumer spending across all registered markets in Latin America (Mexico, Argentina, Colombia, Chile, and Peru), surpassing even leading platforms. stream as Throbbingwhich is the third and second place in the world Mexico, Argentina and Chili.

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Facebook even appears as one of the platforms that consumers spend on, perhaps because of its platform game And live broadcasts, in addition disagreementwhich offers benefits within the limits of donating money to public channels platform.