owner TwitterBillionaire Elon MuskOrdered on Sunday Adjust the algorithm Social network so that Your tweets get more exposure This Wednesday, according to local media, among users of the platform.

Platform Media, citing people familiar with the matter and documents, explained this During the Super Bowl game sunday US President Joe Biden’s tweet about his support for the Philadelphia Eagles got more responses than Musk’s, prompting “urgent” calls for it to be corrected.

Musk’s tweet, which he later deleted, had 9.1 million impressions or views (with 128 million followers), while Biden’s had 29 million impressions (with 37 million followers).

The media indicates that That same week, Musk flew to San Francisco and personally addressed the roughly 80 engineers who worked through the night to reconfigure the algorithm.in a way that “artificially enhances” per thousand Promote the entrepreneur’s tweets so that they are prioritized over others in the “feed” where the posts appear.

The mogul’s cousin, who is a Twitter employee, James Musk, allegedly sent the message An internal message to the company at dawn Sunday is asking anyone who could write the code to “solve this problem,” the report added.

Musk himself appeared to confirm the order on Tuesday, with a message that read: “Please stay connected while we fix the … algorithm” and a meme in which he indicated he was “forced” to consume the social network. “Elon’s Tweets.”

And they appeared on the same social network in recent days Lots of users complaining about Elon Musk’s ubiquity on their accounts, even if they aren’t followers of the mogulAsking for advice on how to make the latter’s tweets disappear.

Since buying Twitter late last year for $44 billion, Musk has laid off large swathes of staff, reportedly firing a senior engineer last week who told him the influence of his tweets had organically declined and he had lost interest in him.

The businessman has been criticized for some of his decisions as chief, including the reinstatement of previously suspended accounts, such as former President Donald Trump’s account, or changing the verification process.

(with information from EFE)

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