Roblox It is one of the most popular games on the Internet due to its wide level of creation, as it allows users to create their own games and participate in the imagination of others. A feature that will be enhanced by artificial intelligence (AI).

The company’s idea is that with a phrase the player can create what he wants and immediately, without a programming specialist, but using generative artificial intelligence to design textures, materials and 3D models with defined characteristics.

“Some developers know how to code, but may have limited experience creating high-quality 3D models. Others may have more experience in model design but less experience with code. Either way, we see a future where even beginners can quickly start bringing their imaginations to life.” Daniel SturmanCTO at Roblox.

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Roblox with artificial intelligence

Artificial intelligence has been around in video games for a long time, though not in a platform-integrated way. So this decision is made so that the results are “Roblox ready”.

This means that the designs created will be fully optimized to meet the technical specifications required by the game, such as integrating with the graphics engine to connect the motion physics and meet their interaction requirements.

In order for players to understand the scope of the integration of this technology, they gave an example of how the presence of AI implies a change in the creation of objects.

What they talked about is car design, which involves modeling the car in 3D using traditional programming, texturing, skeletonizing, and coding interaction and physics instructions into the game engine. but together artificial intellect All you have to do is type in “red two-seater convertible” and it will do all the above work.

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“Generative AI tools help create experiences that are intuitive and natural for users and integrate directly into the experience, enabling our 58.8 million daily users to create unique content that can be shared across the platform,” the company reported.

This entire plan is in the development phase. Sturman He mentions two challenges ahead. One of them is the need for tools to adapt to the platform’s creation environment, the second is to have an adequate moderation system since a large number of users are minors, and finally to have an efficient platform for both specialized developers and more casual content. creators.

At this moment, Roblox Tests two generative AIs, one to speed up the creation process and another to change object materials.

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Roblox is growing in users

This video game gained popularity thanks to its focus on children. In its Q4 2022 financial report, the company reported a 14% increase in paid customers, who spend an average of $22.31 each.

This led to an increase in sales of $658 million, which is 16% more than the same period in 2021. However, it was also announced that the company had a loss of $934 million in 2022, which the organization sees as long-term investments.