According to information released by Reuters, Microsoft will negotiate with advertising agencies to allow advertising in the new bingespecially in relation to the generative chatbot based on artificial intelligence, chatGPT. The company is already testing to include traditional search advertising on this platform.

Microsoft demoed the new Bing at a meeting with a major ad agency this week and announced plans to allow paid links to be included in search results, according to a report from an ad executive who asked not to be named. The meeting was held behind closed doors and was aimed at discussing a possible commercial partnership.

To attract more users to its search feature, Microsoft is banking on getting more responses from people with its Bing AI chatbot, which in turn could attract more advertisers. Also, Bing chatbot ads can be more visible on the page than traditional search ads.

According to an ad manager who had access to an ad viewed by Reuters this week, Microsoft is already testing ads on its initial version of the Bing chatbot, which is available to a limited number of users.

According to the executive, when a user asks a question like “What are the best hotels in Mexico?” hotel ads may appear on the platform. Adding ads to the Bing chatbot that can expand to fill the top of the search page will help ensure that ads don’t move down the page below the chatbot.

Microsoft commented on the rude and rude messages from the new Bing

The Bing chatbot had issues reporting threats, manipulation, and lies to users in a limited trial. Microsoft responded to the criticism in a blog post on Wednesday, acknowledging the issues and discussing improvements that need to be made.

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Source: Reuters.

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