Xiaomi wants to continue to expand its presence in different sporting events to strengthen its brand. In fact, a few weeks ago the Asian firm announced that it had become one of the main sponsors of the popular “Ponle Freno” race, and now, To continue this expansionThe company has announced that it is an official sponsor of Kings League InfoJobs.

In this case, as the brand itself states, Xiaomi will be the sole sponsor in the technology category within the scope of Kings League Infojobs. In this sense, VAR will provide important elements in the game that will help the referees in matches, such as the company’s smart watches, known as Xiaomi.

Another step towards Xiaomi’s commitment to sports and eSports

Another interesting detail that will raise Xiaomi’s image in Kings League Infojobs is, The company logo will appear on all communications and on the back of the jerseys of all players of all teams.. In addition, Xiaomi will have access to the official Twitch channel of the event to feature messages during broadcasts.

Borja Gómez-Carrillo, Xiaomi’s Country Manager for Spain, emphasized the importance of this agreement for the brand. interprets the following in order to spread it in our country: “We are proud to be the official sponsor of a revolutionary football league that has sparked so much passion among our users. Xiaomi personifies the many values ​​that football and this league embody, such as the importance of effort and perseverance, the pursuit of excellence, the ability to adapt and develop, and above all the profession of giving one’s best.”

In short, the Chinese company wants to continue to gain a presence in different sports-related fields and events to promote their products. Xiaomi’s entry into Kings League Infojobs is a good example of this, and it’s no surprise that the company will continue to sponsor such events in the future.