You may remember that on March 21, Epic Games announced that the revenue generated by Fortnite during the first two weeks of its new season would go to organizations. who perform various humanitarian aid tasks in Ukraine. The initiative, which was joined by Microsoft, which announced that any net profits from the sale of Fortnite-related content through the Microsoft Store will be added to what Epic Games will collect and be used for the same purpose.
The period set for this campaign was between March 20 and April 3, so yesterday was the last day of this event, and as we can read in The Verge today, we can clearly say that it was a huge success. And it’s himThe sum of what Epic Games and Microsoft acquired with Fortnite reached $ 144 million. Something to which, of course, the spirit of solidarity has contributed, but also a strategic choice of when to do it, because seasonal changes are usually a time when shopping increases.
In this case, all the more so because, as we have told you in recent weeks, Epic Games has removed from Fortnite build mode, the most relevant change at the beginning of this new season, but although it was generally well received by the community, it turned out to be a temporary test that was canceled a few days later. Now the experiment went so well that, as we told you this morning, Epic Games has announced Fortnite Zero, a new mode that will be added to the game soon and which reproduces the surprises from the beginning of the season. do without design mode.

Money raised through Fortnite purchases will be distributed among several organizationssuch as the Direct Relief, the Office of the United Nations High Commissioner for Refugees (UNHCR), the United Nations Children’s Fund and the World Food Program, which in all cases will allocate these funds to the actions they are carrying out in Ukraine caused goosebumps at the imagination of the death trail sown by Russian troops in Buč.
This from Epic Games with Fortnite is just one of many events carried out by the gaming industry in support of Ukraine, which we have seen since the first days of the invasion and which have recently materialized in events such as Itch.io and Humble Bundle, which increased $ 6,370,317.20 and € 18,764,834, respectively..