platform stream It has implemented price changes in some countries around the world to keep customers in business.

Netflix reduced prices in them rates Subscribe for more 30 countriesSince the American company intends to maintain its position as one of the giants in this sector in terms of competition. HBO Max, Premier video, Disney+ or Apple TV.

According to The Wall Street JournalIn some cases, subscriber prices were kept at $10.57 per month premium. These countries vary Middle East before Africa, Asia and Europe. Basic subscription plan price from the company falls the most, with about a decline fifty%, This was reported by an independent research firm Ampere’s analysis.

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According to Europa Press, Netflix’s plans and pricing page lists countries with reduced subscriptions Croatia, Slovenia, Bulgaria, Yemen, Jordan, Libya, Iran, Kenya, Malaysia, Indonesia, Thailand and Philippines.

What is happening in Latin America?

The platform started updating the reduced prices on February 13 in similar countries Bolivian, Cuba, Venezuela, Nicaragua, Savior, Ecuador, Guatemala and Panama, among others. Despite all of this, Netflix hasn’t announced any changes to its lost subscription fees at this time.

According to a Netflix spokesperson who spoke to the Wall Street Journal, these subscription plan pricing changes are being preceded by competition for Netflix from other platforms.

“We’re always looking for ways to improve the experience for our members,” Netflix said in a statement Thursday. We confirm that we are updating the prices of our plans in certain countries.

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Also, Netflix has been making some changes in recent months, one of which was the launch of a subscription plan.with basic ads‘, in which from time to time it will stop showing advertisements for a movie or TV series on the platform.

What will happen to shared accounts?

The platform continues to explore the possibility of ending shared accounts. A decision that could result in losing people who see your content even though they don’t pay the full price.

survey conducted by Organization of consumers and consumers and wind communicationIn Spain, it was announced that every third user would be ready to leave the platform stream If the company decides to restrict the account sharing process outside of one family.

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According to the company, there are currently 223 million active accounts, but more than 100 million shared profiles, complicating revenue. However, the leader’s actions stream They were up 14% in 2023 before the stock market closed on Wednesday, February 22.

“We expect that, as in some Latin American countries, the first reaction of affected users is to abandon the platform, which will affect subscriber growth in the short term.” But then households will activate their own accounts and additional member accounts,” the platform claims.