Nokia, one of the world’s most established technology companies, announced today that it will make significant changes to its brand identity. For the first time in 60 years, the company its logo changed announced.

With the introduction of the completely renewed logo, the company announced this change. growth objectives made as part of it. The logo change was announced at Mobile World Congress (MWC), which kicked off today in Barcelona and will continue through March 2.

Here’s Nokia’s new logo

The new logo, which can be described as simple yet striking and modern, creates the word ‘NOKIA’ using five different shapes. Moreover, it is widely known all over the world iconic dark blue It can also be seen that its use has been abandoned.

CEO Pekka Lundmark told Reuters about this logo change that represents the company’s transformation. ‘business technology’ He said they were a business.

The 59-year-old businessman, who took office in 2020, had mapped out new strategies for the company, which was going through a difficult period when he took office. Lundmark, also last year They recorded a growth of 21% and added that they plan to increase it as soon as possible.

In an interview with Bloomberg, Lundmark said: “In the eyes of most people, we are still a successful no-brand phone; but that’s not what Nokia is aiming for. Launch of a new brand focused on networking and industrial digitization we want” used the sentences. Looking for business where only global leadership can be seen, Nokia’s main goal at the moment is to sell equipment to other companies.