Yesterday, on the eve of MWC 2023, Nokia announced its new brand. The Finnish company presented not only its new logo, but also an updated business strategy. This statement surprised everyone. The company’s previous logo was used for about 45 years. Nokia has become an iconic symbol around the world as it has been the world’s largest phone maker for many years.

For stubborn fans who can’t digest the changes, we have good news. The firm has confirmed that its brand will continue to use the former beloved logo of consumer goods licensees. . These consumer devices are sold by HMD Global, one of the many licensees of the Nokia brand.

Other licensees of the Nokia brand include RichGo (headphones), Flipkart (smart TVs), StreamView GmbH (streaming devices) and Off Global (laptops). Products from these companies will continue to use the old Nokia logo.

Although Nokia stopped selling phones years ago, it is still associated with the product category due to its immense popularity over a decade ago. The firm now bills itself as a “business technology company.” The new identity is a step towards changing the perception of the public. Unfortunately, we think it’s not enough for a layman to understand, but it makes sense for shareholders and partners.