Nokia announced on Sunday that it is changing its corporate identity, introducing a new logo after nearly 60 years.. The telecommunications equipment manufacturer is aiming for aggressive growth and intends to modernize its image with this change. With this innovation, the company hopes to strengthen its position as a communications technology leader and continue to innovate in the market.

The new logo consists of five different shapes that form the word Nokia. Unlike the old blue logo, the new logo has a varied color palette that adapts to different applications. According to CEO Pekka Lundmark, this rebrand is indicative of Nokia’s transformation into a business technology company..

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Since taking over as CEO of Nokia in 2020, Pekka Lundmark has led the company on a three-stage transformation journey: reinvent, accelerate and scale. Now that the first step has been successfully completed, Lundmark has focused on accelerating the company’s growth.

“Last year we had a very good growth of 21% in companies that currently account for about 8% of our sales, (or) approximately 2 billion euros (2.11 billion US dollars) ASAP,” Lundmark said. .

Partnerships between tech companies and telecom equipment manufacturers such as Nokia are helping roll out private 5G networks and automated factory equipment. These custom solutions are becoming increasingly popular in the manufacturing sector, where companies are looking for innovative technologies to improve efficiency and productivity.

Nokia targets new strategic pillars for the company

Nokia recently shared six strategic pillars that will guide its vision for the future. With this new strategy, Nokia positions itself as a change leader in the technology industry and establishes itself as a leading provider of innovative and personalized solutions for customers around the world.

These pillars include increasing market share with service providers, expanding the corporate customer base, proactive portfolio management, implementing new service-oriented business models, developing an environmental, social and sustainable corporate culture as a competitive advantage, and building a strong organizational culture focused on innovation. .

Nokia G22: new smartphone can be fixed in minutes
The user will be able to replace the mobile phone battery in about 5 minutes.

Source: Reuters.

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