Following in the footsteps of Netflix and Disney+, Apple TV+ getting closer and closer to the future with ad-supported options. According to the report Information, last Friday (24) Apple TV+ hired Lauren Fry, an executive with experience in TV advertising and digital video. Fry will lead the construction of a new video advertising venture for the platform.

Fry came to Apple TV+ with a background in TV advertising and digital video, having previously worked at Simulmedia, Comcast and AT&T. While Fry’s role has yet to be announced, according to The Information, Fry’s mission will be to spearhead the construction of a new video ad business for Apple’s streaming service.

In the near term, this hire could lead to a consolidation of Apple TV+’s advertising business in MLB (American League Baseball) games and pre-shows, as well as MLS (American Football League) games. The platform recently launched the ambitious MLS Season Pass package, which offers streaming of all league football matches for an annual fee. During sports broadcasts, commercials are inserted at regular intervals.

Apple TV+ is Apple’s video-on-demand streaming service, offering a wide selection of exclusive and original movies, series, and documentaries. The service has an affordable price of only BRL 14.90 per month and does not display ads on its platform. Among the great games available in its catalog are the acclaimed The Morning Show series starring Jennifer Aniston, Reese Witherspoon and Steve Carell, the sci-fi film For All Mankind, which presents an alternative view of races, and the animated film ” Volkokhodtsy”. nominated for an Oscar.

Apple is betting on advertising

Late last year, Apple quietly rolled out ads on its iPhones. When you open the App Store, the first tab you see is the Today tab, followed shortly by ads. It’s an innovation that came out in October and proved disastrous from the outset with a flood of gambling ads, including on app pages, that help raise awareness and fight addiction to gambling.

In addition, Apple is investing in other areas by selling ads in its news, promotions, music and gaming apps. Most likely, the company will continue to monetize users in the near future.

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Source: Information

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