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Advertisements on television, between movies and series, are usually annoying. When we come across it, we don’t think much about the high budgets allocated to this, we change
Advertisements on television, between movies and series, are usually annoying. When we come across it, we don’t think much about the high budgets allocated to this, we change channels or look at the numbers. But according to 2022 data from the Advertiser Association, in the first 6 months in Turkey, the media and budget allocated to advertising is 17 billion lira. In other words, little money is spent on advertising in Turkey.
On digital screens at home; We are exposed to it on billboards and walls in the streets. Ads that have become a part of our lives that we are so exposed to. As with the decisions we make consciously, we don’t make them consciously. It also appears to have a major influence on decisions.
ads, folks shopping preferences, behaviors, thoughts and even mentally and emotionally can affect their structures. Research to prove this yields quite surprising results.
In the article titled “The Impact of Advertising on Consumer Purchase Intentions: A Meta-Analytic Review of the Literature”, our buying behavior operation has been investigated. This investigation; attitude to advertising (general), attitude to television advertising, attitude to print ads, attitude to billboard ads, content of the message in the ad, ad duration, ad scrolling messages, repetition.
Our purchasing behavior as a result of the survey increased through advertising. found it. The reason for this would be that advertisements provide information about the product or service. Imagine you are watching a telephone advertisement. While watching this ad, wouldn’t you sooner get to know the phone’s features and buy the phone?
Titled “The Psychological Effects of Advertising on Children and Adolescents,” the article examines children’s feeding behaviors, family conflicts, marketers’ tactics, and the potential vulnerability of children as audiences. can increase their sense of self-confidence and those around them. is being considered. So advertisements can impose on you how you should feel and how you should look.
A shampoo commercial you watch may make you think people will frown if you use that shampoo, or a perfume commercial may dictate that you will feel more beautiful and attractive if you use that perfume. Doesn’t all this boost your confidence? As a different approach, maybe many things vanity and social acceptance You can also do it
The situation of children turns out to be different. Children whose judgment/reasoning skills are not yet fully developed may believe that everything they see in advertisements is true. They can be influenced by the structure and visual design of ads. When he owns that item, he can identify with the person or people he sees in that ad. Even like one of them can also feel.
How works? In retrospective studies, it can be seen that not so much, only 50-60 years ago, people very don’t spend money, save they worked. Manufacturers wanted to sell their products. Therefore, this hoarding behavior, which was primitive for them, had to change. To achieve this, they tried to convince people that they would be satisfied and happy if they bought those products. First, they made you feel the lack of that product. Then they tried to get you to change your mind about that product, about yourself, and show you the buying behavior of that product.
If we told you that a cigarette commercial could encourage people to smoke, you’d think that’s an exaggeration, wouldn’t you? Although this example may seem absurd to you, the person who succeeded was Edward Bernays, cousin of Sigmund Freud, who is considered the father of psychology. Bernays, it is taboo for women to smoke In the years after World War I, he let a group of women walk down the street with cigarettes in hand.
These women showed a strong and free attitude and that was emphasized. Cigarettes are freedom somewhere now had associated with. Although cigarettes were sold to women, women thought they were buying freedom. We can see that this was successful in the increase in the number of cigarettes sold to women after this advertisement.
Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
