The data universe is dynamic and your business needs to be ready to keep up with the changes. Do you want your company to be competitive? Here are six trends you should be following.

Digital transformation has changed business forever. Data has become extremely valuable as it allows you to understand and make better decisions. But for this to happen in practice, it is important to keep up with big data trends that allow better use of company-generated data.

Through the use of numerous technological resources such as artificial intelligence (AI) and machine learning, organizations generate a large amount of data per second. This has fueled the search for new methods of transforming this data into information that can take advantage of your business intelligence (BI) – a process that includes collecting, organizing, analyzing and monitoring data.

Although data analytics has become important recently, the challenge for companies is to know how to integrate it into their work environment in order to facilitate exchanges between concerned departments and gain valuable insights from their analysis.

In many cases, enterprise-level decisions need to be fast in order to create value at the right time. The faster we can access relevant data for decision making, the more value we will create, but tools and strategies are needed that provide the flexibility to analyze large amounts of data. and here we share them:

1. The need for reliable data for a data-driven culture. Explore new ways to get solid data, such as small data, so that companies follow a data-driven culture where they make strategic decisions based on data science.

Data governance is one of the trends in data science, and in order to follow it, you need to identify the weak points of your business. From there, you need to reduce the organizational stores and data stores. That is, systems and blocks of data that do not interact with each other so that information can quickly reach managers.

2. Growth of digital trust leaders. The more access to quality data, the more opportunities companies have to become digital trust leaders. This is because they are starting to use data that reflects the reality of their market and are able to develop better strategies to achieve results.

3. Required models of operations. Technologies and events affecting society, such as the pandemic, are changing the business context. Therefore, changes are needed in the operating models of companies, especially in relation to the use of data.

Companies themselves are changing their priorities and, accordingly, the focus of their activities. Among these, we can note the search for greater efficiency, customer acquisition and retention, and the combination of physical and digital experiences. All this implies the use of highly reliable data, which makes it easier to understand opportunities.

4. Presentation of services and digital experience. In the conditions of such fierce competition, those companies that manage to offer innovations to the end consumer stand out. To do this, you need to change the culture of the company and put data analysis at the center.

Creating increasingly innovative services faces some challenges that organizations need to overcome, such as:

• Change and optimization of processes;

• Development of new business models;

• Introduction of new technologies;

• Entering new markets;

• Development of a sense of urgency;

• Creation of alliances for business expansion;

• Attract qualified personnel;

• Managing investor expectations.

5. The importance of analytics. While data is becoming more and more important to your results, there are still companies that don’t know how to make the best use of it, and often don’t even know how to get it exactly. They do not use or access analytics from features built into standard tools, limiting data quality and exploration.

Companies need to recognize the importance of analytics in building their competitive advantage, which means enabling teams to capitalize on data analytics.

6. Priorities of IT leaders. Among the priorities of IT leaders for the next few years, security will continue to be at the top; after all, it is critical to maintaining your operations, as data theft or compromise, for example, can make it impossible for a business to function.

Improvements in hybrid IT management (including hardware infrastructure and cloud computing) are another priority that enables user mobility without compromising information security.

Customer engagement remains a focus that should be focused on finding ways to improve the set of systems, tools and processes used in data collection in order to improve relationships with the target audience.

Now you can fine-tune your operational processes for more efficient data analysis. Don’t forget that it’s important to have an integrated data environment that makes it easy to access, share, and process information.