In addition to a range of eye-catching colors, LG’s contemporary refrigerator includes “Viva Magenta”, Pantone’s 2023 color of the year.

LG Electronics (LG) will unveil an exciting new color scheme for its refrigerator with MoodUP™ that offers its users a range of customizable options as part of CES 2023. Viva Magenta, Pantone Color of the Year 2023, arrives in LG’s color-changing refrigerators in collaboration with global renowned Pantone Color Institute. It is a “bold and fearless” raspberry red that brings emotion to a home interior, enlivening any setting.

The refrigerator with MoodUP™, which was showcased at IFA 2022, Europe’s biggest technology trade show, which was showcased in Berlin this September, comes in a wide range of vibrant colors, allowing users to spruce up their kitchen every time they want something. then change. or update the environment. The door’s top panel now offers a total of 23 stylish color options, including Viva Magenta, the result of LG’s close collaboration with the Pantone Color Institute. In addition, more than 190,000 possible combinations with them are available to users of this group of colors.

In addition, with MoodUP™, they can easily adjust the Viva Magenta color or any other settings using the LG ThinQ™ app on the product’s LED technology panels. This new solution from LG gives people the ability to customize the look of their refrigerator without physically replacing any of its external parts.

On the other hand, for those who like a more vintage style for their kitchen, they can turn off the LED panels at any time and enjoy the charming combination of Lux Gray and Lux ​​White that they have in the refrigerator. These timeless colors work well with any décor and evoke a subtle natural contrast of multicolored stones.

“Now the MoodUP™ Refrigerator, Pantone’s 2023 Color of the Year, Viva Magenta, combines convenience, freshness and customization with the LG ThinQ UP app,” said Liu Jae-chul, president of LG Home Appliances and Ventilation Solutions. “We will continue to develop cutting-edge lifestyle solutions that offer a differentiated user experience and unparalleled upgradeability and customization.”

People can experience and enjoy all of LG’s latest releases, including the LG InstaView MoodUP™ Refrigerator with Viva Magenta, at the company’s booth (No. 15501, Las Vegas Convention Center) at CES 2023 from January 5-8.