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RAM 700, the perfect balance for everyday life

  • March 3, 2023
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The powerful RAM 700 is a truck with a solid and functional platform, thoughtful and designed for all those who need a vehicle that meets their work needs,

RAM 700, the perfect balance for everyday life

The powerful RAM 700 is a truck with a solid and functional platform, thoughtful and designed for all those who need a vehicle that meets their work needs, but at the same time has everything you need to spend your free time with friends and family.

The Ram 700 in SLT and Bighorn versions is always ready to accompany its drivers on long working days, facilitating tasks in sectors such as industry, construction, trade and even entertainment; and at the same time, it can offer its users the necessary versatility to adapt to all activities far from work, such as trips and family outings; Achieving the perfect balance between work and lifestyle.

But what are the characteristics that make it a concept benchmark?work and play”? We detail them below:

Large capacity for all types of luggage

This incredible vehicle is in Colombia in two versions: Bighorn and SLT, each aimed at meeting the specific needs of not only workers, but also those people who need a powerful cargo compartment in order, in addition to transporting goods, to be able to carry luggage, cars, bicycles and other items that we need to transport at any time of the day. In addition, from the factory it has a lamellar casing to protect the transported items, which is locked with a door and a central lock, which makes transporting cargo much safer.

These heavy duty trucks can carry up to 5 passengers (double cab version, Bighorn version) and 2 passengers (SLT version, single cab version) and their platform increases floor space and increases payload capacity in both versions. facilitating the transportation of any items. The SLT version has a maximum load capacity of 720 kg including passengers, while the Bighorn version has a maximum load capacity of 650 kg including five people. In addition, the volumetric capacity of the Ram 700 Bighorn is 844 liters, while the Ram 700 SLT is 1143 liters.

Excellent performance / engine

The RAM 700 introduces a new generation of Fire EVO 1.4-liter 8-valve petrol engines with 85 horsepower and 121.6 NW of torque in the SLT version. This allows it to be electronically calibrated for low-speed torque transmission, improving engine performance in terms of fuel efficiency and pollutant emissions when accelerating at full load, driving at a constant speed or in difficult traffic conditions. The RAM 700 is equipped with an electronic Traction Plus (TC+) system that allows more torque to be transferred to the wheel with the most grip, making it easier for the car to overcome obstacles.

Powerful passive and active safety systems

In terms of safety, the RAM 700 always aims to be the best as it provides the highest safety standards including traction control plus and electronic stability control in all versions. In addition, it includes front ventilated disc and rear drum brakes with ABS and Electronic Brakeforce Distribution (EBD); automatic hill start assist, which allows the vehicle to be held for a few seconds before accelerating on a hill; stability control system (ESC); frontal airbags for both versions and side airbags for the Bighorn version. In addition, it incorporates an electronic differential lock for increased tire force and traction in rough terrain, providing greater safety for all occupants.

modern exterior design

Users of the mighty RAM 700 will appreciate its modern look as it includes a new honeycomb design front grille that includes a silver colored “RAM” typography emblem giving it a more rugged, stronger and more imposing look. This front grille is fully functional as it lets in outside air and optimizes engine performance. Its doors are 60% lighter than the previous generation and are made from materials that offer the same durability and reliability. In addition, it has a mechanism that allows you to dampen the opening of the tailgate, providing an easy, safe, practical and functional descent.

Outstanding interior design

The RAM 700 exudes style and comfort in every exquisite detail, with black textured fabric seats that provide ergonomics and comfort. This is without a doubt a spacious and comfortable cabin, which also has several storage spaces located in the cabin that allow you to organize several accessories such as headphones, chargers, personal items and tools.

It also includes a 3.5-inch TFT-screen instrument cluster with message center, settings and a trip computer with an electronic information point that shows fuel consumption and average distance.

These are just a few of the reasons why the RAM 700 is the perfect choice for those looking for a vehicle that allows them to work while having fun at the same time; Well, with its unique features, this flatbed truck turns the hard workdays of its users into easier days. And, thanks to its great versatility, it becomes the ideal companion for leisure adventures, thus achieving perfect harmony between personal and work life, adapting to every need and being ready to challenge any obstacle that comes your way.

The RAM brand is distributed in Colombia by Astara, a Spanish-born automotive conglomerate with 30 brands present in 16 countries in Europe, Asia and South America, making it one of the most established players in the industry in the world. Currently, Astara Colombia is represented in 26 cities throughout the country through a solid network that includes 8 of the most prestigious brands in the sector.

Source: Technocio

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