Shane vs. Subject: legal battle for the fast fashion market
- March 9, 2023
- 0
Online clothing store SHE IN sued his new rival, subject. Both companies compete to attract buyers to their Cheap clothes made in China. In a lawsuit filed in
Online clothing store SHE IN sued his new rival, subject. Both companies compete to attract buyers to their Cheap clothes made in China.
In a lawsuit filed in federal court state of Illinois, SHEIN accuses Tema of hiring influencers make “false and misleading statements” about the leading brand’s products on social media ultra cheap fashion in their Stock from Temu.com.
“Temu also tried to impersonate the SHEIN brand and deceive consumers making them believe that Temu is associated with this brand,” the lawsuit says.
If Tamu loses, he will have to cut back on what he has been up to now. strategy key marketing to the brand’s success, in addition to ending the use of the SHEIN name in their advertising campaigns. In addition, SHEIN seeks damages and damage for lost sales caused by advertising misleading. For his part, his opponent asked the court to dismiss the claim. demand.
SHEIN, the Asian giant fast fashionand with annual sales of $30 billion, thus intends to limit the growth of Tem and his positioning in a market so far only found in the United States and Canada.
Temu quickly achieved success in the United States, being application most downloaded from Apple in the last 5 months. Soon, according to the purchasing service, it will expand its operations to New Zealand and Australia, according to El País.
A Temu spokesperson told Reuters that the company “strongly and categorically rejects all accusations and resolutely defends his rights.
He legal conflict It is also of great importance in terms of protection against intellectual property in the United States. Although this is her first time as a plaintiff, SHEIN has experience in litigation. Fashion companies such as Nike, UGG, Deckers and other independent brands and artists have taken over stealing his designs.
“I think that as Temu becomes more and more famous, there will be more and more requirements. Including intellectual property, but probably not only intellectual property. I’m sure there will also be issues related to dataThis was reported to Reuters by US and China technical analyst Rui Ma.
Although both companies are synonymous cheap products and easy to find, Temu does not design or manufacture, but employs providers so they offer a list of products that the company then selects and submits.
Reuters
Source: Aristegui Noticias
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