Apple updated the pricing system in the App Store
- March 10, 2023
- 0
Apple has released a document that talks about significant changes to its pricing process in the App Store. First, Apple has increased the number of price points by
Apple has released a document that talks about significant changes to its pricing process in the App Store.
First, Apple has increased the number of price points by almost an order of magnitude – there are now 900 of them. This way, developers will be able to set integer values and set the price more flexibly in general. Example. There are increments of $0.1 up to $10 and increments of $0.5 from $10 to $50.
Second, Apple introduced improved regional pricing. According to the press release, developers will be able to use globally equalized prices corresponding to the most common pricing deals in each country or region to offer customers more affordable prices.
Third, developers can now select the country or region to base the formation of globally balanced prices. There are 174 variants and 43 currencies available. In addition, developers now have the ability to determine the availability of in-app purchases (including subscriptions) by region, providing customized content and services for each market.
Source: Port Altele
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