ABOUT Googletechnology giant, aims to maintain its presence in the gaming market even after the end of stadiums, his game streaming project ended in January of this year. The company’s strategy now is to offer Google Cloud as a partner for game publishers, the director of gaming industry solutions in Google Cloud, Jack Basser. Through this initiative, the company intends to maintain its presence in the gaming sector and capitalize on the growing demand for online gaming by offering a scalable and secure cloud solution for game publishers.

“Google is fully committed to games, which are such an important part of our message.Baser said.When we made the decision about Stadia, we thought, “We’re committed to the gaming industry.”“, he explained.

“It was at a point where we basically had to make decisions about Stadia that we realized that at Google Cloud, we’re better at helping other people build these things, rather than necessarily building them ourselves.“, concluded the executive director.

Ubisoft, Niantic and Unity are already partners

Google aims to stay in the gaming market strategically by offering a specific package of services for game publishers, with a focus on games with live services that are designed to be played and constantly updated.

Google Cloud offers a complete three-part package that includes previously offered services such as a dedicated game server platform, cloud storage data management, and game analytics via BigQuery, allowing you to search for players.

According to Google, its technology could help mitigate the risks of games with live services, which are profitable but prone to various technical problems, including congestion during periods of peak popularity. Companies such as Ubisoft, Niantic and Unity are already active customers of the Google Cloud offering. In addition, the company hopes to attract other major game publishers to participate in its out-of-the-box solutions.

As Google seeks to strengthen its presence in the gaming market with cloud solutions, the company is facing direct competition from Amazon and Microsoft’s cloud and server infrastructure, which are also investing in customized solutions for gaming companies. The fierce competition between these tech giants could benefit game publishers, who will have more choice in terms of cloud solutions and personalized services offered by the companies.

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Source: Axios

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