According to the “China TV Market Brand Shipment Monthly Express” data published by RUNTO in February 2023, TV shipments in the Chinese market reached 2.41 million units, an increase of 26.8% compared to the previous year. 5%

Xiaomi is second in China in TV sales: surprise for first place

Considering the impact of the Spring Festival festivities in China, 5.78 million units were shipped cumulatively from January to February this year, down a slight 2.9% year-on-year.

In February, the total shipments of the top seven main TV brands in the Chinese market, Xiaomi, Hisense, TCL, Skyworth, Changhong, Haier, Konka and their sub-markets, increased by 30.7% year on year to 2.22 million units. 28.7% monthly increase; The quota of the combined market is fairly stable, representing more than 90% of the total market.

Total shipments for the first four March (over 5 million units per year) reached 1.87 million units, a strong 46% year-on-year increase and a decrease of approximately 28% month-on-month.

Finally, Xiaomi (including Redmi) shipped 550,000 units in February, up 10%. The screens in Xiaomi TV are gradually changing their profits, and the market pursuit and pace in China become relatively stable.

All three main markets (including submarkets) in Hisense, TCL and Skyworth increased significantly in February with a total of 1.32 million units shipped. Tra questi, il sottomarcio di Hisense, Vidda accelerated around 600,000 units in FebruaryClassified first, with an increase of 55%.

Passando ai marchi meno grandi (about 3 million annual shipments in units), the three main marches in Changhong, Konka and Haier are in the opposite direction compared to the first group in February. Total shipments are approximately 350,000 units, continuing their downward trend with a year-over-year rate of 15% and a monthly decrease of over 30%. A section on the first group and sta allergando.

Finally, from the fourth quarter of the previous year, Huawei’s shipments have drastically decreased year on year, and the trend did not stop until February of this year.