It seems like a lie, but It’s been over two years since Spotify HiFi was announced. As we told you back then, they didn’t tell us much about this new version of the service, like what sound quality the songs will have, what percentage of their catalog will be HD versions, what geographies it will debut in, and more, but at least they anticipated by being published in some countries sometime in the year.

That was in February 2021, we are in March 2023, and in all that time the most relevant news in relation to the quality of sound that Spotify offers was the criticism of Neil Young after his recordings left the service. we got nothing but silence for a response from the company, in yet another example of its policy of making big announcements that are later delayed, canceled and forgotten, something we’ve seen several times before with podcasts.

However, no one will miss that Apple shot to give by announcing a few months later that the Apple Music catalog was moving to HiFi and that this would not affect the price of a monthly subscription to the service. Even worse, Amazon announced on the same day that its subscription plan Prime Audio HD reduced the price to 9.99 euros, i.e. what was the price of a standard quality service until then. Can it get any worse for Spotify? Actually yes, because in November of that year Tidal has also reduced the price of its HiFi service to 9.99 euros.

Spotify’s plans, and it’s evident, have gone through charging a higher monthly fee for the HiFi service, but the moves of its competitors were cogs in the wheels, which explains why the company had to put the brakes on its plans and completely rethink its strategy. That would be perfectly understandable under the circumstances, I doubt anyone would criticize the service if they announced changes in this regard when the time came.

The problem is that instead of choosing to act this way, What we found was silence for an answerand when one of their managers faces questions on the matter, the vagueness of their answers is somewhere between confusing and annoying. And that’s exactly what happened in The Verge’s interview with Gustav Söderström, co-chairman of the company, a meeting in which the interviewer and the interviewee talk about the news of the platform and in which the last questions are dedicated to Spotify, HiFi.

The round of questions begins without further ado as the interviewer confirms that «it’s really unusual for a company to announce something and then just ignore it for two years«, to which Söderström appeals to the changes that have taken place in the industry. It doesn’t mention the moves by Apple, Amazon, and Tidal, but it’s still pretty obvious. From this moment on, the interviewer brings these changes in the industry which the Spotify executive does not clearly addresswhile the other focuses on confirming that there are still plans in this regard.

However, all statements in this regard are rather vague as no dates, plans or prices are mentioned, nothing, it’s just being worked on. So the conversation ends like this:

Q: Ok, will there ever be a lossless Spotify HiFi experience?

Answer: Something will come at some point. Yeah.

«something will come sometimes‘, is the only thing Spotify has to say more than two years after announcing its high-quality audio service. I don’t know what you think about it, but personally I consider it teasing and a lack of respect for usersespecially those who are waiting for Spotify HiFi from 2021. I understand a thousand and one reasons that prevented Spotify from launching this service, but not that so long after, all they say about it is «something will come sometimes«.