Called NFT Management, organizations can create and manage digital content within Salesforce.

At the end of the NFT hype, Salesforce piloted NFT Cloud at a number of organizations last year. It allows you to create and trade digital content on an NFT marketplace. Even then, the CRM giant expressed ambitions to integrate the cloud into its own ecosystem and also manage the buying and selling of NFTs, eliminating the need for an external marketplace.

A year later, we’re there with NFT Management, an all-in-one solution within Salesforce. Oddly enough, NFTs have largely disappeared into the trash and hardly anyone talks about them anymore.

Salesforce recorded 275,000 transactions when NFT Cloud launched last year. Major partners using the platform are Mattel, Crown Royal and Scotch & Soda. Also coming in tandem is Web3 Content, a new application programming interface that will enable brands to create personalized experiences across websites and apps. There you can offer NFTs and provide feedback to Salesforce.

Congratulations to those who have already reached this point in the news and filled their bingo card with buzzwords! One would hope that NFTs would die a quiet death (today they do so quietly), but Salesforce has been studying the trend. It turns out that 45 percent of consumers want to buy an NFT if it’s from their favorite brand. Real?

It makes sense that after a lot of development, Salesforce would want to actively push this project forward. Too bad for them that it’s pretty late to launch a walkthrough way behind the hype. If you still want to experiment with NFTs against your better judgment, you can now turn to the Salesforce ecosystem.