Pixy is a curious drone with a camera that Snap introduced. Another example of social media companies experimenting with consumer hardware products. In some countries (United States and France) it is already on sale for a price $ 230.

There are drones for all tastes. From the most professional (quite expensive) to the middle class around 500 euros, flying wonders that will delight those who want to enter the exciting world of drones, such as some of the ones we had the opportunity to analyze. Snap’s Pixy is something else and a serious drone fan will consider it more than a toy, but it has the features (and price) to please a mass audience.

Pixy: light, automatic and cheap

We are before and pocket drone with integrated camera. It goes unnoticed because it features four translucent orange fans for lift and maneuverability mounted on a bright yellow chassis.

dial the center-mounted control allows the user to choose between four preconfigured flight modes: hovering, detection, tracking and orbit. There is also a popular mode where you can slightly modify the behavior, but it is still very little customizable because it is designed to operate in an automated manner As Snap’s CEO explained in his presentation:

“Pixy is ready to fly at any time.” There are no drivers. There are no complicated settings. Just set the flight path and let Pixy take control from there. “.

Pixy contains a 12 megapixel camera and has 16 GB internal storagewhich can store about 1000 photos or up to 100 videos with a maximum resolution of 2.7k at 30 frames per second. Low quality paper and no ability to record audio in videos, although it will be necessary to see the footage that is captured in the drone, will be downloaded in Snapchat Memories.

It has Bluetooth and WiFi, as well as a removable 860 mAh battery that lasts five to eight flights with default modes. With the battery installed, it weighs only 101 grams and is very light and you will not be able to fly with it on windy days. It is also not waterproof and the camera is mounted directly on the drone frame, so there is no gimbal to help with stabilization.

Pixy, availability and price

The basic flight package for this curious camera drone costs $ 230 and comes with a protective strap for carrying the drone, a charging cable and a battery. The flight package adds the above, additional rechargeable batteries and a charger for $ 250. Another battery costs $ 20, the charger then $ 50.

It is already available in the United States and France, and we expect it to eventually reach the international market. A clear focus on your own social network Snapchat, which according to the parent company has 330 million daily active users worldwide.