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Chinese TV has a newscast run by a virtual host

  • March 17, 2023
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China recently released its latest technological achievement: news anchor created by artificial intelligence who, according to the state media, have professional skills comparable to those of a thousand

Chinese TV has a newscast run by a virtual host

China recently released its latest technological achievement: news anchor created by artificial intelligence who, according to the state media, have professional skills comparable to those of a thousand human presenters. baptism Ren Xiaorongvirtual journalist has started presenting news and answering questions 24 hours a day on the news app platform in People’s Dailygovernment controlled newspaper.

03/17/2023 at 11:12
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Although his avatar is amazingly human and realistic, Ren Xiaorong can only respond to a pre-written script and strives to spread the official line of the Chinese Communist Party. In addition, issues that go beyond “agreed” are automatically vetoed.

Despite these limitations, the new digital presenter is considered a milestone in the development of artificial intelligence technology in China. The creation of Ren Xiaorong is the result of a partnership between the People’s Daily newspaper and Xinhua News Agency, the country’s largest news agency. The development of artificial intelligence for television is seen as a way to increase the efficiency of news production and reduce costs.

On Ren Xiaorong’s first broadcast, she greeted the viewers by saying, “Hello, my name is Ren Xiaorong. I am a digital AI presenter who just joined People’s Daily.A smartly dressed digital presenter is ready to present news and information to news app users around the world.

Thousands of news anchors have passed on their professional skills to me. 365 days I will report the news, 24 hours a day, without rest“, she added.

Benefits of AI for journalism

Artificial intelligence (AI) brings a number of benefits to journalism. First, artificial intelligence allows you to create news faster and more efficiently. By automating routine tasks such as identifying topics of interest and writing headlines, journalists can focus on more creative and analytical activities such as investigations and interviews.

In addition, AI can also help improve the quality of journalistic content. With the help of machine learning algorithms, journalists can analyze vast amounts of data and uncover trends and insights that can be used to improve news coverage. It can also help identify user behavior patterns and provide personalized and relevant content for each reader.


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