Teknosa launched its industry’s first technology-focused marketplace in Turkey in February and achieved 95 percent growth in the first quarter of 2022 compared to the same period last year, with sales of 2.8 billion TL, thanks to its customer-centric transformation moves. It increased its sales to TL 272.8 million in e-commerce, which is the focus of its multi-channel strategy.

Teknosa, a subsidiary of Sabanci Holding, continues its steady growth with its pioneering initiatives in technology retailing. As a result of the innovations it has implemented with a focus on digitization and unique customer experience, Teknosa reached a turnover of 2.8 billion TL in the first quarter, growing 95 percent compared to the same period of the previous year, and achieved a net profit of TL 58 million. During its transformation into a digital platform with stores, Teknosa has implemented the first market model of its sector and has started to offer all imaginable products and services related to technology to its customers with a holistic experience on teknosa.com. Teknosa, which started to strengthen with its market competencies, increased its e-commerce sales to 272.8 million TL with a growth of 35 percent in the first quarter.

“We continue to create value with sustainable investments”

Evaluating the Company’s First Quarter Results Hakan Timur, chairman of the board of directors of Teknosa, Emphasizing that the comprehensive transformation program pursued with the vision of Teknosa of the New Generation supports strong growth, he said: “We focus on digitization, unique customer experience and sustainability in our strategic roadmap. Our breakthroughs in this direction have a very significant impact. positive impact on our financial performance and customer satisfaction. On top of strong growth in 2021, we nearly doubled our revenue in the first quarter compared to the same period last year. We started to deliver more value to our customers with our marketplace business model that we We plan to combine our retail business with our industry-first technology-focused marketplace and take groundbreaking strides in phygital experience, resolutely taking all necessary steps to build the largest service ecosystem of Turkey in the field of electronic products in the field of ser vice, which sets us apart in customer experience. I would like to take this opportunity to congratulate all Teknosa employees for their agility and successful results. In parallel with the acceleration of digitization, we will continue to seize the opportunities ahead and create value with sustainable investments as the playmaker in Turkey of our industry, which is growing around the world.”

“We focus on providing our customers with a unique experience in every channel”

Teknosa General Manager Sitare Sezgin Explaining that they focused on making a difference with unique customer experience and digitization, and expanding their sphere of influence with market transformation, he said: “With the steps we have taken in digitization and customer experience, we have built our strong continued growth in the first quarter, reaching TL 2.8 billion in revenue. We delivered 35 percent growth in e-commerce, which we place at the heart of our multichannel strategy. At the end of January, we further enhanced the customer experience through our digital channels of from scratch.In February, we began to enrich the products and offerings we offer by adding marketplace competences to teknosa.com as an industry first.The number of products we share with other suppliers on Teknosa .com offering has grown 12 times in size compared to the beginning of the year, as our marketplace expands over the coming period. already developing with new products and services, it will strengthen with new phases such as store integration and social commerce. It will allow us to create more value for our ecosystem while growing our entire business volume, especially digital channels. We also prioritize retail investments to provide our customers with a unique experience across every channel. In the near future, we will meet our customers with our new store concept that will be more digital, more sustainable and take the shopping experience to the next level for them. As Turkey gains in digitization, we will continue our steps so that our customers can access technology through the channel they want, with the fastest, safest and best experience.”

Source: (BHA) – Beyaz News Agency