Netflix Ad Plan Growing in the US

The announcement of a cheaper subscription plan touting the Netflix streaming platform didn’t sit well with people online. However, the data shows that the Basic with Ads tier is being used by users in the US. The plan was estimated to have about 1 million active users in the US, with growth from 9% to 19% in just one month.

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Netflix recently introduced the ability to customize subtitles and also launched a bold plan to prevent password sharing. The company’s push to charge more subscribers who share passwords has generated a lot of complaints from users. The cheapest plan with ads is an alternative, but there was still a lot of doubt that the decision would be made by users. The plan seems to be paying off well, with 1 million Americans signing up for the plan via advertising, according to Bloomberg.

Cheaper plan and goodbye to password exchange

The number of new subscriptions at the basic level with ads increased from 9% to 19% between January and February. In the United States, she more subscribers at the basic tier with ads than at the basic tier without ads. However, the highest subscription levels still have the highest number of users. If the concern was that preventing password sharing would reduce subscribers, it seems that the new cheaper plan has solved that problem. It will be interesting to see if Netflix’s strategy leads to similar results in other markets such as Brazil.

Despite strong complaints about password sharing, Netflix’s latest quarterly report shows subscriber growth. For this reason Company executives seem confident about ending free password sharingcharging an additional fee for this. They’re betting that, despite complaints, most people won’t opt ​​out of a service or opt for a cheaper, ad-supported option.

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Source: Gizmodo, Bloomberg.

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