The British motorcycle brand positioned itself as the third favorite in the high-capacity premium segment in the country between September and December 2022, with a 12.4% market share.

Triumph strengthens its presence in Colombia by opening a new showcase in Cali and expanding its portfolio with new models from the Modern Classic families such as the Speed ​​Twin 1200, Speed ​​Twin 900, Bonneville T100 and Bonneville T120; and in the adventure category with the Tiger Sport 850.

Similarly, for true fans of the brand, the Cromo collection is offered in the Modern Classic segment; These references stand out with an exclusive and impressive chrome finish that has been meticulously crafted by Triumph’s designers and production teams.

After six months of its arrival in the country with the support of Grupo UMA, the British motorcycle brand Triumph is positioning itself as one of the favorites in the high-cylinder premium segment; between September and December 2022, it was the third best-selling and held 12.4% of the market. To strengthen its presence in Colombia, Triumph will launch its third showcase, to be located in Cali, and expand its portfolio to include new models.

“We are pleasantly surprised by the reception and acceptance of Triumph in the Colombian motorcycle community. It is very gratifying to note that our public understands that the moment they buy a motorcycle of this brand, they become part of a family where the Community Experience goes further and they enter an ecosystem where every journey is permeated our support and guidance,” said Otto Franco, manager of Triumph Colombia.

New showcase in Cali

The Triumph Cali showcase will be available from February and is located in the Santa Monica area on Avenida 6A #20N-34, where two-wheeler enthusiasts will be able to access a full range of motorcycles that have been designed to achieve the perfect balance between power, agility and style. In addition, attention and service will be supported by Grupo UMA’s infrastructure and coverage, which provides access to a wide range of spare parts, as well as service with professional and specialized staff.

In addition, at the facilities, customers will be able to find a wide range of available accessories that allow motorcycles to be customized to suit the needs of each user.

New recommendations that strengthen the portfolio

New items designed to strengthen Triumph’s portfolio in the country are already available in the brand’s showcases in Bogota, Medellin and Cali, namely:

• Modern classic family, Known for their elegant and authentic English style that brings the classic essence of the brand to more modern times, the following models come to this segment that strives for good design and comfort:

• Speed ​​Twin 900. Built for fun, this bike features an updated 900cc Bonneville “High Torque” engine. CM and also offers a maximum torque of 80 Nm and a maximum power of 65 hp. As for the suspension, it features a 41mm diameter fork with rubber bellows and a dual rear shock absorber with 120mm of travel, making any ride unique and comfortable.

• Speed ​​Twin 1200. This model represents an evolution of classic sporty style, powered by a 270° 8-valve, 270° parallel twin-cylinder engine with a displacement of 1200 cc. In addition, it offers a number of state-of-the-art features that seamlessly integrate but greatly enhance the driving experience, such as updated driving modes, traction control and power traction.

• Bonneville T100. It’s the perfect bike to join this legendary lineup, with a 900cc parallel twin engine and 65hp max. at 7400 rpm. In addition to the above, it includes the latest generation of ABS technology and switchable traction control. The above factors provide a unique and reliable driving experience.

• Bonneville T120. An evolution of Triumph’s classic DNA, it features a 1200cc twin-cylinder parallel engine. and stimulate the pilot experience.

• Family adventure, ideal for touring and experiences off-road or off-road, these are avant-garde motorcycles with technologically advanced three-cylinder engines and innovative equipment premiumThe Tiger Sport 850 belongs to this category, which aims for dominant and dynamic driving ergonomics, it is the ultimate touring offering an accessible and intuitive driving experience ideal for everyday city use, it has an innovative Triple T.-flat crankshaft and its engine provide a maximum power of 85 hp. at 8500 rpm and 82 Nm of torque at 6500 rpm. It is a motorcycle that, thanks to its rider-oriented technology, allows it to adapt to different riding scenarios, with Marzocchi suspension and adjustable seat from 810mm to 830mm.

• Chrome Collection. These unique references feature an exclusive and impressive chrome finish that has been taken care of down to the smallest detail by Triumph’s designers and production teams, focusing on creating a tribute to the craftsmanship and tradition that go with this legendary brand. In this case, this edition complements the Modern Classic family catalog and is available for the Speed ​​Twin 1200, Speed ​​Twin 900, Bonneville T100, Bonneville T120, Thruxton RS, Scrambler 900, Scrambler 1200 models).

Shoppers who come to the showcases in Bogota, Cali and Medellin to hear about these new models will receive personal attention and experience the essence and experience of the British brand. In addition to financing options that make it easier to purchase vehicles. You can also check them out on the Triumph Virtual Channels.