If we are talking about the social responsibility of the Ukrainian business, after the full-scale occupation of the Russian Federation on the territory of sovereign Ukraine, the issue is no longer the reputation of the brand, etc. not the survival of the company. . After all, stable jobs, safe working conditions, etc. It is unlikely that companies that are not ready to provide long-term hold in the Ukrainian market. That is why the aim of Pin-Up Ukraine’s humanitarian initiatives is to provide real assistance to the victims of war in Ukraine. Also, among the victims of Russian aggression are employees of the Pin Up casino.
Humanitarian projects of Pin-Up Ukraine: Pin-Up Foundation
Since the start of the full-scale invasion, the Pin-Up Foundation has allocated more than UAH 56 million for humanitarian aid. All these funds can be used for food, medicine, etc. He went to buy and was sent into the hands of the Ukrainians, who were victims of Russian aggression.
What exactly were these charitable funds spent on? It’s about the purchase of over 300 tons of humanitarian aid. This is food products, medicines, etc. It was transferred to different parts of Ukraine, including the Kiev, Donetsk, Sumy and Kharkiv regions. The fund also provided humanitarian aid to residents and internally displaced persons in the Mykolaiv, Kharkiv and Kherson regions. Priority was given to unoccupied territories or cities and villages located in the zone of active hostilities. In addition, humanitarian aid is aimed at internally displaced persons who have taken refuge in other cities of Ukraine. All humanitarian aid is distributed among district residents and internally displaced persons in the country’s special humanitarian centers to ensure centralized distribution of food, medicine, etc.
The priorities of the Pin Up casino relief fund include providing medical assistance to IDPs, residents of active hostilities, and military personnel. Therefore, the charity has established cooperation with various medical institutions. The Pin-Up Foundation provides medical assistance to Okhmatdyt. In addition, Pin Up supported the initiative to send Ukrainian children from the Kiev region to Europe for rehabilitation. But Okhmatdyt is not alone. After all, the Pin-Up Foundation will also help Feofania. Aid from the casino’s charity fund is also sent to the Kharkiv Perinatal Center and Mykolaiv hospitals. Assistance is provided at the request of regional, county or local authorities. After all, one of the priorities of the fund is to help the state against the Russian invaders who came to the territory of Ukraine with the war.
Pin Up Taxes
Since aid to the state became one of the priority areas of work of the company after the full-scale invasion of the sovereign Ukrainian territory by the Russian Federation, Pin Up decided to pay taxes on time. The company managed to stabilize the business despite the war, therefore, since the beginning of the full-scale occupation, Pin Up transferred more than 270 million UAH in tax and license fees to the budget.
Ukrainian business unites to resist the Russian invaders, not for the sake of reputation, but for survival in war conditions. And any charity initiative is a response to the urgent needs of residents of the country, who are victims of Russian aggression.