Two years ago in the United States, more precisely in NY, the law began to apply: companies must clearly signal when they collect biometric information from customers who enter their establishments. With this in mind, stores amazon go face a lawsuit that accuses those involved of not clearly signaling the aforementioned collections.
The lawsuit was filed Alfredo Alberto Rodriguez Perez. The author claims that the company uses scans of people’s hands to identify them, while using computer vision, learning algorithms and the fusion of sensors that measure the size of the body of each person – according to the person, there are technologies that analyze the specific point of the institution that people walk and what objects they buy.
According to the man, there are technologies that analyze the specific point of the establishment where people go and what goods they buy.
Based on a complaint Perez, Amazon just put up badges one year after the entry into force of the law in the region. For those unfamiliar with these stores, this is a place where shoppers can take groceries off the shelf and leave without having to pay at the traditional checkout. When signing in, you need to scan the code in the multinational application, which must have a registered credit card in order to complete the automatic payment.

(Official site | Loans: amazon)
A little more about how Amazon One works
Some select stores offer so-called Amazon One. In this modality, you can take advantage of payment and identification using biometrics. The representative of the segment giant in a statement sent to NBC Newsdefended the position of the company. It has been reported that identification is not used in amazon goand also there is no need for face recognition: “Only shoppers who choose to sign up for Amazon One and choose to be identified by swiping their Amazon One device and their biometrics will be securely collected.“.
“Only shoppers who choose to sign up for Amazon One and want to be identified by swiping their palm across the device,” an Amazon spokesperson said.
At the moment, it remains to wait for the position of the US authorities on this case. what is your opinion about the subject? Share your point of view on this matter and follow the news on our social networks!
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