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Figures released this week by WCCF Tech showed that Apple has managed to capture 75% of the high-end mobile device market.. This sector of the cell phone segment
Figures released this week by WCCF Tech showed that Apple has managed to capture 75% of the high-end mobile device market.. This sector of the cell phone segment corresponds to devices costing $600 and above, which is about 3100 reais at current prices.
While the data is impressive enough to show Apple’s strength when it comes to high-end mobile phones, it’s possible that it could be even greater. This is because it is believed that the interruption in the supply of the iPhone 14 Pro and iPhone 14 Pro Max devices may have slightly reduced this number.
Apple’s share of the $600+ cell phone market has surpassed that of last year. Data for 2021 showed that the Cupertino-based company registered 71% market share.showing that last year was even better for the manufacturer.
Apple’s growth in the premium phone market has increased significantly due to frequent updates being released for already installed consumer devices. Due to the high commitment to the iOS ecosystem, many users choose to continue using the brand when updating their devices.
In the high-end mobile device market, Apple’s iOS continues to outperform Android, accounting for 75% of smartphone sales. While iPhone prices are high, buyers choose this brand for its excellent after-sales support, integration with other Apple products, and the company’s commitment to its software.
A chart prepared by Counterpoint indicates that Android has been in free fall when it comes to market share over the past three years. Since 2020, the operating system has lost a lot of popularity in the market, recording a share among users of 35%, 28% and 23%.
If the number of people using the Android operating system continues to fall, then the reverse effect is observed on iPhone mobile phones. This is because Apple devices managed to take the part of the market that chose to move away from Android. Thus, iOS accounted for 65%, 71% and 75% of the market from 2020 to 2022.
The iPhone 15 Pro appeared in the leak with a titanium case and unified buttons
The render shows a new mute button on the sidebar of the device.
Source: Counterpoint
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Source: Mundo Conectado
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
