A Amazon announced an update to its TV Fire, focusing on the location of these devices in users’ homes. line FireTV Omnidirectional QLED System, which was already 4K compatible, will now have smaller models, 43″, 50″ and 55″, priced below $450 (around R$2,370). The new TVs offer up to 96 local dimming and HDR With Dolby Vision IQ This HDR10+ Adaptive.

Along with this, customers will also be able to count on far-field microphones for the assistant. Alexa and an updated look with active art that adapts to conditions such as weather and climate. The update is expected to be available by the end of the year.

The company also announced a new line of TVs, fire tv 2, intended for those looking for a smaller set. Available in 32-inch 720p and 40-inch 1080p, these TVs are not based on QLED, require the use of a remote control for Alexa, and offer HDR based on HDR10 and HLG.

There is no release date for the Fire TV Omni QLED in Brazil.

The price of these mentioned devices is attractive in dollars, with a 32-inch panel costing $200, which in direct conversion is 1053 reais.

The Fire TV Omni QLED series is now available for pre-order and will go on sale on the Fire TV Omni QLED website. best buy, a US multinational electronics company, as of May 11. Amazon, meanwhile, has been selling the Fire TV 2 on its own website since the day it was announced.

Amazon has picked a good time to upgrade its TVs as rock recently launched its first indoor TVs. The competitor’s Select line starts at $149 (R$784) for a 24-inch screen, while the QLED-based Plus model costs less than $500 (R$2,633).

While the companies’ offerings aren’t exactly the same, Amazon’s updated Fire TV Omni QLED lineup appears to be well positioned to compete with Roku. In both cases, brands aim not only to offer equipment, but also to provide a platform and services for users’ living rooms.

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Source: Engadget

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