Series written by apple let’s put Apple TV+ as one of the major streaming services available, but even winning the Best Picture Oscar with In the Beat of the Heart, the company’s copyrighted film catalog has been criticized for being low on production. In this regard, Apple intends to invest about 1 billion US dollars annually to increase the list of films.

Apple wants to increase film production

According to information received BloombergWith this investment, the Cupertino giant intends to significantly expand its original film division. The company reportedly wants to focus on producing big works that can become box office hits before they hit the streaming platform.

A apple reportedly in talks for his films to be shown in thousands of theaters at least a month before the premiere online. So far, Apple has held several cinematic exhibitions of its work, but believes that if its films are successful in theaters, it will help popularize Apple TV+.

Credits: Disclosure / Apple

In addition, the company has also promised to do theatrical releases to get some actors signed, such as the as-yet-untitled film that will star George Clooney and Brad Pitt. ABOUT 9to5Mac claims that the actors allegedly chose the offer from the Cupertino company, and not from competitors such as Netflixafter all, she promised that the release would not be exclusive to streaming.

It was not reported with whom apple is negotiating to be responsible for the distribution of his works, but Bloomberg stated that he was in talks with established studios.

An example of how the distribution of the company’s films in cinemas will work will be with the film ‘Flower Moon Assassins‘, directed by Martin Scorsese and starring Leonardo DiCaprio. The work will be distributed Paramount and will come later Apple TV+.

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Via: 9to5Mac Source: Bloomberg

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