Despite the controversy and decline in advertising revenue, Twitter She is determined to continue with the plans she announced months ago, even if along the way she will have to clear up or fix some things that may have gotten out of hand. One of the company’s major measures since Elon Musk has been at the helm is replacing the old authentication mechanism Twitter Bluesomething that by all accounts could materialize soon.

For starters, we have worldwide availability of Twitter Blue with pricing tailored to each geographic region. The subscription service, which operates in Spain with prices of 11 euros per month for Android and iOS and 8 euros in web format, allows you to get not only the well-known blue verification of the social network, but also a number of advantages such as editing tweets, the ability to write messages of up to 4,000 characters and two-step verification, which could be expanded in the future to include priority answers, among other things. Faced with the exodus of advertisers, Twitter must make a move to generate revenue.

Although Elon Musk gives the impression of acting impulsively, the reality is that he is a more calculating person than he appears, so global availability Twitter Blue It already suggests another move is underway, and it’s the end of the verifications that have accompanied the platform for a long time and that have started to falter since the tycoon ran it. Verifications through the old program will begin to disappear from April 1a date that is just one day more on the calendar in Spain, but that in the Anglo-Saxon world is April Fools’ Day, which is usually celebrated on December 28 in most of the rest of the Western world.

Dismantling the old authentication system is something that has been in Twitter’s plans for months, but before that the subscription service needed to be fine-tuned, not only to make it worthwhile, but also because it initially led to a grotesque wave of impersonations that forced the company to pull it back and qualify , to avoid mistakes and potential lawsuits.

In a nutshell, Twitter is not backing down from the transformation it has undertaken since being led by Elon Musk. We’ll see how the social network does, but there are many who are unhappy with the direction of the tycoon and the drift of the service recently, resulting in a flight of users who are going to Mastodon.