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From IKEA to Ferrari: national emphasis in the logos of brands we all know

  • April 29, 2022
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Today, in addition to their superior and quality services, brands are; about advertising and memorability They are also hard at work. It’s easy to spot at least one

Today, in addition to their superior and quality services, brands are; about advertising and memorability They are also hard at work. It’s easy to spot at least one special detail in the logo work of any successful brand.

Ferrari’s signature red hue (Ferrari red), the tasty red tones carefully chosen in the food industry, the blue tone that represents sociality on social media platforms… Today we introduce you to a new detail: the rural accents used in the logos of well-known brands!

IKEA – Sweden

First on our list furniture, home decoration Undoubtedly one of the first brands that comes to mind when it comes to IKEA there is. With the logo of the Swedish giant company founded in 1943 by Ingvar Kamprad Colors of the Swedish flag exactly the same. The word IKEA; founder Ingvar KampradWe know that the initials of ‘ and the other two letters come from the initials of the two places where Kamprad lived (Elmtaryd and Agunnaryd). We don’t know why IKEA has a logo made up of the colors of the Swedish flag.

Ferrari – Italy

luxury, sports and cars Undoubtedly one of the first brands that comes to many people’s minds when they put the words together. Italian brand Ferrari is one of the brands that includes the colors of the country it belongs to in its logo, although not as much as IKEA.

in 1946 Enzo Ferrari It was founded by Ferrari and features the horse of the legendary fighter pilot Count Enrico Barracca in its logo; The yellow background represents Modena, the city where Ferrari was founded, but the main message is in the green, white and red stripes above the logo, the colors of the Italian flag.

NOKIA – Finland

The brand of the first phone many of us use, the undisputed leader of the phone industry until the Android era and Finnish brand We were all surprised when we heard that nokia It is one of the brands that incorporates the colors of the country it belongs to in its logo.

Nokia, which consists entirely of the colors of the Finnish flag with its unique typography, blue font and white background, is also on our list.

BMW – Bavaria / Germany

From Ferrari, another world famous car brand BMW Let’s switch to (Bayerische Motoren Werke). You may be wondering what BMW, a famous German brand now, is doing on this list but the one in the BMW logo blue and white colors, Bavaria, the state where BMW was foundedofficial colors.

Turkish Airlines – Turkey

Turkish Airlines or as his name in the international arena Turkish Airlines, belongs to our country; one of the main brands representing us in Europe and the world. Many times chosen as the best airline in Europe and known as the company that flies to most destinations in the world, THY has the colors of the Turkish flag and the wild goose that can fly for a very long time even at the highest altitudes.

Pepsi – USA

Affiliated with PepsiCo, one of Coca Cola’s biggest rivals Pepsi’s logolike Red, blue and white like the US flag consists of colors. In contrast, Pepsi’s first logo had the red and white colors of the flag of North Carolina, where it was founded.

Toyota and Toshiba – Japan

Famous car brand named after its founder, Kiichiro Toyoda (Toyoda means fertile rice field). Toyota of Toshiba, one of the top five computer brands in the world‘s logos are also the country they belong to. Japan your flag It matches the colors.

The traces of the Japanese flag can be seen more clearly in Toyota’s logo with Toyoda.

SOCAR – Azerbaijan

The first source of income that comes to mind when Azerbaijan is mentioned is undoubtedly the oil and natural gas wells† The Global Brand of Azerbaijan socar‘s logo consists entirely of the flag colors of the sister country Azerbaijan. While the fact that Socar is a state-owned company seems to have been effective in this case; We think Socar has chosen this path by following in the footsteps of major brands.

Danone – France

Although the founder Ottoman citizen Isaac Karasu Although it is registered as a multinational company and today France The colors of Danone’s logo, which comes to the fore as a central brand, are of course fully consistent with the colors of the French flag.

Nestlé – Switzerland

Mainly known for its delicious chocolates, but served in many food branches. Nestle, the world’s largest food and beverage manufacturergives us the feeling that it is a brand of Swiss origin in the logo.

Bank of America and FedEx – USA

  • The FedEx logo used when it was Federal Express

Federal Express or FedEx, as we all know it, is cited by many as the world’s best freight and logistics brand. While the current FedEx logo, which is among the 100 most valuable brands in the world, is different now, the old logos, including the company logo, completely represented the American flag.

Bank of America, one of the 100 most valuable brands in the world, is also known as a brand with the colors of the American flag.

Turkish brands that are not yet completely open to the world but are on their way to becoming a global brand

Reaching a certain percentage of export in our country every year, but still considered at the beginning of the road to become a global brand. Arçelik, Arzum, Atiker, Collezione, Çaykur, Dimes, Tamek, Torku, Ülker and VestelWe can see that .

Ziraat Bank and Akbank

Although the phrase TC was removed from current banners in 2012; until that year Ziraat bank‘s banners had the phrase TC, just like the red and white spike in the logo, and the logo consisted of red and white colors like today. Today, Ziraat Bank still uses the same logo, except for the TC text (the TC sign on the spike still exists).

Representing our country in the international market Akbank on the other hand, was founded as Adana – Kayseri Bank and the name was briefly determined as Akbank. Referring to the word ak in the brand name, white color was used on a red background in the logo. Of course, these two colors were also the colors of the Turkish flag. Do you think it’s a coincidence or a coincidence of fate, the decision is yours.

California-based brand loyalty to California

There are many world-class brands based in California, the third most populous state in the US. Known as the world’s largest software company after Microsoft Oracle mainly; Netflix, Adobe, Youtube, Snapdragon, Tesla and Cisco The logos of many California-based companies like this one are made up entirely of red and white, which is also what gives their colors to the California flag.

ATI – Canada

Known as NVIDIA’s strongest competitor in the industry graphics processor and chipset brand ATI, a Canadian brand. We think there is no need to include the Canadian flag and ATI logo.

Canon, Fujitsu, Hitachi, Honda, Jvc, Mitsubishi, Pionner, Sharp and Suzuki – Japan

II. Despite the great damage it suffered in World War II, Japan, which has many world famous brands and a very renowned market around the world, also has giant brands that represent the colors of its flag. Undoubtedly, car giants are at the forefront of these brands. Honda, Mitsubishi and Suzuki brands like. In the same way canonThe logos of many well-known Japanese brands, including .

and you About the fact that the logos of the world’s giant brands are the same as the flag colors of the countries they belong to. what do you think? Do you think this is a coincidence, or do brands consciously choose this for specific reasons? Are there any other brands you would like to add besides the examples we mentioned above? You can send us your thoughts and ideas in the comments section.

Source: Web Tekno

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