Apple TV+ is having a tough time, with the streaming platform overtaking Paramount+ to end 2022 with just 5% global market share. The data was collected by the JustWatch Institute, showing that the company’s recent actions may indicate some concern about how they treat their audience.

This week, Apple said it was investing $1 billion in a platform to send some of its films to theaters, not only for its collection, but also to get the public to watch similar productions on stream.

It’s also worth noting that this doesn’t mean people cancel your service and don’t subscribe. Their decline may be due precisely to the growth in popularity and subscriptions on other platforms, which is not too bad, but also a concern if they want to maintain their growth in the entertainment industry. In addition to hits like Ted Lasso and Foundation, Apple TV+ is also investing in geeky content like the Tetris series and the Godzilla spin-off, which still doesn’t have a release date.

Dispute between streaming platforms

According to JustWatch, despite several cancellations and criticism for the amounts charged and several cancellations, Netflix remains ahead and continues to dominate the streaming platform market. Apple TV+ is a flashlight, according to the full list, which you can check out below:

• Netflix (23% market share);
• Amazon Prime Video (20% market share);
• Disney+ (18% market share);
• HBO Max (9% market share);
• Paramount+ (7% market share);
• Apple TV+ (5% market share);
• Others (market share 21%).

Apple itself did not comment on the analyzed data, but it is noteworthy that in 2023 they are looking to provide even more content and different ways to bring information to the public.

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Via: JustWatch

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