LG from South Korea; in the electronics, chemicals and telecommunications industries a well-known company.

LG, which once produced smartphones in addition to white goods and similar products in the electronics industry, is in the smartphone industry. an innovative company was seen as

Android first user LG, one of the brands, was seen as a very innovative brand compared to its period with its designs and the technologies it offered in its phones.

Considering that brands often copy each other in the smartphone industry, LG took a very different attitude and was in the market with products that carried innovative technologies.

In 2009, it used the Android operating system for the first time with the “LG GW620” model.

According to LG, competitors Apple and Samsung entered the smartphone market much earlier. The brand, which became the world’s third largest manufacturer in the telephone sector in 2009, smart phone He also wanted to capture a share of the market..

With the Optimus series, it took a serious step in the smartphone industry, which gained momentum in 2010.

with Android operating system Optimus LG, which after entering the sector with the Android operating system, switched to Microsoft Windows a mistake that will cause a great loss he has done.

The cost of moving to the Windows operating system was huge for LG.

LG starts using the Windows operating system on its smartphones; consumers, phones of the LG brand not rather caused, and this situation was introduced in 2013. to G series continued.

The G series was in high demand and LG started to regain its lost market share.

from Samsung In competition with the S series The LG G series, with its Android operating system and other innovative features, was highly appreciated and demanded in its early years.

Special G2 and G3 models, They were described as very successful models in the smartphone industry, but it soon became apparent that the G3’s case began to crack after a while.

Although the G4 model was initially loved, it would start a process that would cause major problems later on…

The G4 model introduced in 2015; While it is generally loved for its design, speed, camera and screen, some issues that occur after use have serious consequences for consumers. disappointed.

There was no cracking problem like the G3, but the main problem of this model is that it puts the consumer in a very difficult situation. software and technical problems.

For example devices due to motherboard Overheating and later the G5 model, which will make the ceiling “ghost screen” had such problems.

Many users lost their trust in LG after the problems experienced.

Problems experienced by users; resolved with product replacement, refund and similar solutions, but the products are not sold by LG. Users are not covered by the warranty Unfortunately, he did not take advantage of this situation.

After the crisis with the G4 model, LG continued to make crazy moves in terms of design.

For example with the G5 model in 2016 the world’s first modular telephone LG, coming into the market, was able to offer features that would be considered cutting-edge technology and even then could win our appreciation on its phones.

While being a brand that is the inspiration behind many technologies currently in use with its visionary approach and fearless designs; LG has stayed within the series of mistakes it has made since first entering the industry. It could not soar as high as its rivals.

While it continues to release more advanced models; LG has failed to solve the trust problem it created with the G4.

It continued to produce technologically revolutionary products, but consumers did not trust the brand because of the G4 disaster. They approached with prejudice. In addition, the products of the brand, which has lost consumer confidence, are too it was priced high and it was no longer a price-performance product.

Consumers were naturally hesitant to give an expensive brand that had chronic problems in the past a chance. Trust issue, high price, LG’s inefficiency in software updates problem for the consumer was forming. This situation was also reflected in LG’s market share.

LG continued to develop and produce phones until 2020 and finally decided to throw in the towel on the smartphone industry.

Although it tries to hold onto the market with its innovative and radical designs; LG is in the smartphone industry from 2015 to 2021 when it withdraws from the market. $4.5 billion loss had done.

After years of struggle The giant brand, which announced its withdrawal from the smartphone industry, thus ended its smartphone adventure…