Talk about it adobe firefland first of all, we must remember that Adobe is a leading company in the creative software sector, with applications such as Photoshop, Illustrator or Premiere Pro, which are benchmarks in the world of design, illustration and video editing. An ecosystem that has been particularly altered in recent months by the arrival of generative AI models in many of the areas in which this technology veteran has been active for decades.

Generative AI can in seconds and with the right challenge perform work similar to that performed by a professional designer. I emphasize “similarity” at this point, because neither the level of workmanship is comparable, nor the originality and imagination in many cases. I’ve said it on many occasions and I insist, what generative artificial intelligence offers us today should be considered a starting point, not a finished product.

So these tools They aim to become a must-have for designers, editors, creators, etc., who can rely on them to streamline their tasks and stimulate their creativity, as they can focus on those actions that truly add value and delegate to AI those functions that it can perform quickly and adequately. And it was at this point that the creators of Photoshop decided they needed to be an even more active part of the equation, with Adobe Firefly.

Announced this week and still in testing, Adobe Firefly is a new generative artificial intelligence platform that allows you to create and edit images, illustrations and videos, giving creators direct access to these tools directly from Adobe Creative Suite applications. In this way, AI services can be integrated into creative processes much more naturally.

As we are used to seeing with other generative models, Adobe Firefly will offer to create a complete image from its textual description, but unlike those we already know, Firefly also allows you to edit and customize the generated image, changing elements such as color, size, shape or position, both of the set and of its individual elements. And of course the generated content will offer all the usual image properties used in Adobe tools: layers, channels and so on. The company was very smart at this point because it makes it much easier to consume content created with Firefly than content from other services.

Adobe Firefly too takes into account ethical and legal aspects image generation with artificial intelligence. Firefly therefore generates safe content for commercial use only and avoids copyright or privacy issues. Likewise, Firefly respects the ethical principles of Adobe Sensei, Adobe’s artificial intelligence and machine learning platform, which seeks to guarantee transparency, accountability and inclusion in the use of technology.

Let’s recall that Adobe’s relationship with artificial intelligence is nothing new. Adobe VoCo, InBetween, color to black and white, Liquid Mode and more – not to mention in-app features like Photoshop’s “Content-Aware Fill…” – are a reminder that Adobe may not be one of the most-quoted names when it comes to AI, but it should be on any list that talks about this type of technology, especially in the area

Adobe Firefly is currently in beta, which you can request to connect from their website.