Nespresso announces the arrival of the Vertuo Pop coffee machine in Brazil.

A nespresso launched this Monday, the 27th, her newest car, Vertuo POP, which has a minimalist design and is made from 35% recycled plastic in Brazil. The compact device, available in six color variations, also features Centrifusion™ technology, which automatically optimizes extraction parameters, avoiding wasted resources.

The novelty comes at a time when coffee consumption in the country has increased significantly during the pandemic. According to a survey conducted by the Axxus Institute, 13% of people who took part in the survey began to drink more alcohol during the period of social isolation.

Vertuo POP will be sold through the brand’s official channels and partners and will offer customers a choice between five serving sizes ranging from 40 ml to 535 ml, allowing greater flexibility in the consumer profile.

The launch was also based on sustainability principles.

Nespresso also highlighted the machine’s variety of colors, available in neutrals such as black and white, and new colors in the lineup such as red, yellow, blue and green. The company believes that a wide range of options, combined with reduced environmental impact, will primarily attract the public. millennialas the generation born in the 1980s and 1990s is called.

According to a 2021 study by GfK Consumer Life, consumers in this age group are more concerned about the environment and value companies that adopt sustainable practices. This has led the brand to expand its activities from a sustainability perspective, from recycling aluminum capsules to using coffee grounds in fertilizer projects to grow pesticide-free food.

Vertuo POP will be available from March 27th on Nespresso’s official channels at an undisclosed price.

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