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Sony will have to cut the price of the PS VR2 to avoid disaster, according to analysts

  • March 30, 2023
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The launch of the PS VR2 has been one of Sony’s biggest moments so far in 2023, although it has been dogged by some controversy due to its

The launch of the PS VR2 has been one of Sony’s biggest moments so far in 2023, although it has been dogged by some controversy due to its lack of backwards compatibility with PS VR1 games and its high selling price. In this sense, it is important to emphasize that we are dealing with a virtual reality set that costs more than the PS5 itself, because Its base price is 599 euros.

According to Bloomberg, PS VR2 sales until the end of March there will be about 270,000 units, which is clearly not a good figure at all, and which analysts say could lead to this virtual reality kit taking a serious hit. To avoid failure, Sony should lower the selling price, according to Francisco Geronimo, an analyst and vice president of data and analytics at IDC.

The goal Sony set for PS VR2 was very ambitious. The company expected to sell 2 million units in the first quarter after launch, but after seeing the initial results that the virtual reality set achieved and its poor reception in the market the Japanese company lowered its expectations to just one million units sold in this first quarter and 1.5 million units sold between April 2023 and March 2024.

Sony CFO Hiroki Totoki said earlier this month PS VR2 will probably surpass the original, which at the end of 2019 reached a total of five million units sold, a number that we can consider a relative success considering the huge number of PS4 and PS4 Pro consoles that Sony has sold. It was well received overall, but not in proportion to the total number of consoles sold.

The PS VR2 is a good set for virtual reality and it arrived on the market accompanied by titles that allowed it to demonstrate its potential, but as the vice president of data and analytics at IDC says It comes at a difficult time as consumers face ever-higher living costs, a situation also exacerbated by massive layoffs in large companies.

Both keys created a very difficult scenario in particular, it limits consumption and spending on technology, and that ultimately has an even bigger impact on buying accessories and peripherals that aren’t really important or don’t offer much differentiating value, and the PS VR2 is a clear example of that.

Source: Muy Computer

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