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Discover at Lifestyle TV House products that combine design, style, technology and exceptional functionality. The tastes and needs of Colombians to adapt their home space have changed. Increasingly,
Discover at Lifestyle TV House products that combine design, style, technology and exceptional functionality.
The tastes and needs of Colombians to adapt their home space have changed. Increasingly, devices are being sought that can be customized and reflect the lifestyle of each of them.
As far as TVs are concerned, today you can find devices that integrate into the space as part of the decor and reflect the style, tastes and needs of each person, but at the same time offer the highest standards of picture and sound to generate higher-level entertainment experiences.
Samsung has developed a complete line of Lifestyle TVs and screens that have been designed to be more aesthetically pleasing and adaptable to different spaces and needs in the home. These devices feature an elegant and minimalist design, thin edges, high-quality materials and innovative features.
Lifestyle TVs and screens – in addition to their design – have distinctive characteristics compared to conventional TVs, such as the ability to blend into space, customizability, and the ability to decorate and design.
“As a leading brand in the TV market for over 17 years worldwide, we continue to explore new features, features and functions so that users can enjoy a versatile, innovative and stylish TV. In Colombia, we have a portfolio of six TVs and projectors in the Lifestyle category (The Frame, The Freestyle, The Serif, The Premiere, The Terrace and The Sero). Therefore, in line with this trend, we created Samsung Lifestyle TV House with the aim of building a home full of experiences, where every space will be equipped with a lifestyle TV that adapts to different uses,” says Andrés Ovallie, Director. visual display Samsung Columbia.
In addition, Samsung is working to minimize its environmental impact as part of its Everyday Sustainability strategy. “At Samsung, we are working to help reduce the industry’s impact on our planet; For this reason, for several years now we have been implementing strategies that allow us to offer consumers more environmentally friendly products. Products from the Lifestyle portfolio are delivered in Eco boxes, with a low percentage of colors and with the ability to become decorative elements; our remote controls have been redesigned to completely eliminate the use of batteries and replace them with cells that charge from ambient light or a wireless Wi-Fi signal. Finally, year after year, we reuse plastic in our products,” emphasizes Joe Lee, president of Samsung Colombia.
Here are the different device options you’ll find at Lifestyle TV House, offering exceptional design features for any space in your home:
In 2019, Samsung introduced The Frame in Colombia, the first Lifestyle TV that allows you to personalize your home. Since its introduction on the market, it has attracted the interest of users as it is a versatile and elegant TV. In fact, in 2022, The Frame was the TV lifestyle preferred by Colombians, accounting for 64% of the category’s sales. With an innovative and extensive art catalog, the user can choose from over 1,700 works from a digital gallery that features paintings and photographs by famous artists from the world’s most representative museums; thus, when the TV is turned off, it will look like a painting. The frame can be customized with interchangeable magnetic frames in different colors and styles, and can be mounted on a wall mount such as a painting, or a desktop mount.
In 2022, Samsung marked an important milestone by taking the Smart experience to other angles. Freestyle is the company’s first portable projector, an attractive and innovative entertainment center that weighs less than a kilogram and integrates the Tizen intelligent system. It offers an intense 5W 360° sound system and 180° rotation, allowing you to project your image onto any surface, wall or ceiling. With automatic image calibration, users can enjoy Full HD quality images up to 100 inches depending on their position. In one year, The Freestyle has taken an important place in the Lifestyle category as its portability makes it unique.
With the advent of the metaverse and digital works, Samsung has become the first TV brand to have its own NFT art gallery that can be hosted and projected on The Serif. This TV is aesthetically innovative and has a machine stand or can be placed on a table. Viewed from the side, you can appreciate its elegant and allegorical design with serifed “i” calligraphy.
To provide users with the best entertainment both at home and outside, Samsung has developed The Terrace. This TV is ideal for outdoor use with IP55 protection against water, dust and heat; anti-glare screen and really high brightness of 2000 nits; In this way, it becomes the ideal Smart TV to enjoy playing on a Sunday afternoon in the garden or on the terrace.
The Premiere: the best home theater
Samsung’s Lifestyle Screens category is versatile and adaptable to different spaces in the home; For this reason, Colombians will be able to find the perfect home theater option with The Premiere’s short throw projector. This device is ideal for those who like big and high quality images. Depending on its location, it can project up to 120 inches in 4K quality with crisp colors thanks to the short-range laser projector; In addition, it includes a 30W 2.2-channel speaker system with built-in woofers.
The Samsung Lifestyle display category is also characterized by sustainable initiatives:
• Carbon Trust Certification: The Lifestyle Portfolio is certified by the Carbon Trust, which ensures that the strategies used to manufacture, distribute and sell televisions minimize their carbon footprint.
• Renewable energy: It has been proven that people consume 1.9 to 2.5 sets of batteries per year, which are a source of pollution. Most TVs and screens in the Lifestyle category are eco-managed, which do not need batteries, as they are recharged by sunlight.
• Eco-friendly packaging: The packaging of Samsung TVs has changed. This year, there will be fewer prints on the boxes, making it easier for the final disposal of the boxes for reuse. The sealing tape will be made of paper and metal staples will no longer be used. In addition, the production time of the boxes is shorter, which means energy savings.
• Reusable packaging: The strongest value propositions in the Lifestyle category are personalization and adaptability. Both the product and the packaging correspond to this characteristic. Boxes can be repurposed to create functional structures such as cat houses, small tables or organizers.
To enable all Colombians to explore the Lifestyle screen category and identify the product that best suits their style and space, the company is opening the Samsung Lifestyle TV House in Bogotá. In this space, visitors will find various immersive experiences in which they can test the category’s innovative and distinctive characteristics. On the tour you will be able to see products such as: The Frame, The Freestyle, The Serif, The Terrace and The Premiere, among others. This exhibition will be open to the public from March 31 to April 2, 2023 at the K10 Gallery (Cra. 10a #70–24) in Quinta Camacho.
Those who want to upgrade their TVs for devices in the Lifestyle category can do so at Samsung Lifestyle Week, where they can find devices at special prices in the official store at samsung.com/co and in major stores.
Source: Technocio
As an experienced journalist and author, Mary has been reporting on the latest news and trends for over 5 years. With a passion for uncovering the stories behind the headlines, Mary has earned a reputation as a trusted voice in the world of journalism. Her writing style is insightful, engaging and thought-provoking, as she takes a deep dive into the most pressing issues of our time.
