Apple has once again delayed mass production of the mixed reality headset, and the device may not appear at the Worldwide Developers Conference (WWDC 2023) this year. This was expressed by famous Apple analyst Ming-Chi Kuo, who explained that the reasons for Apple’s concern are the economic downturn in the market, concessions in hardware features, the weight of the device, the readiness of the ecosystem. and the very high price of the gadget with the programs of the headset. Kuo believes the headset will cost between $3,000 and $4,000 or more.

According to the analyst, Apple is “not too optimistic” about whether the headset will create an “iPhone moment”. We’ll remind you that in 2021, Tim Cook said that the headset should replace the iPhone within the next ten years. Ming-Chi Kuo also made the same statement.

As a result, the company has decided to postpone the device’s mass production schedule to the middle or end of the third quarter of 2023. Kuo believes the delay adds to uncertainty about “whether a new device will appear at WWDC 2023.”

The delay also means that 2023 supply estimates for the headset will be lower than previously forecast, falling to 200,000 to 300,000 units. Earlier this year, about half a million units were expected to be shipped. It was previously reported that Apple employees had doubts about the company’s next revolutionary device.