ABOUT Google launched a new tool to increase the transparency of its advertising: Advertising Transparency Center. The platform allows users to check all advertiser’s ads, as well as the regions in which they were shown, the date they were shown, and the ad format.

With the Ads Transparency Center, users have more control over what they see and can avoid being tricked by fraudulent ads. The tool also allows users to check if an advertiser is a verified company and report any ads that they believe violate Google’s policies.

According to Alejandro Borgia, Director of Advertising Security Product Management:With the Ad Transparency Center, you can find an advertiser and learn more about them before you buy or visit their website.“. Users can also verify that the advertiser is a verified company, like or block an ad, or report any ad that they believe violates Google’s policies.

Users can access the center right here or by clicking on the three dots that appear next to any particular advertisement.

Over 5 billion blocked ads

In addition, the new tool is part of Google’s efforts to improve the security of its platform. According to the 2022 Ad Safety Report, last year Google blocked or removed more than 5.2 billion ads, restricted more than 4.3 billion ads, and suspended more than 6.7 million advertiser accounts.

With the new Ad Transparency Center, Google is following in the footsteps of Facebook, which launched the Ad Library in 2019. Last year, Google launched My Ads Center, which allowed users to personalize their ads but didn’t provide detailed information about specific advertisers and Ads. The new tool recorded more than 70 million visits in three months, with people adjusting their ad preferences in more than 20% of those visits.

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Source: Google blog.

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