The eternal competition between Apple and Samsung which manifested itself in all available arenas (from the judicial sphere to marketing), sometimes left us with an unforgettable or at least a funny and brilliant moment. It’s true that the Korean tech company has also occasionally criticized Apple for taking certain measures only to adopt them months later. And yes, I mean that moment when new smartphone boxes got a little smaller and weighed a little less, you know what I mean.

Competition is healthy it usually pays off for the consumer to have companies compete with each otheron the contrary, when they agree on prices, they establish hidden alliances and similar techniques, which fortunately are pursued by regulators, although unfortunately in many cases these actions are not sanctioned, or if they are, the fines to be paid are much lower than the benefits, which these actions reported.

The marketing departments of these companies have from time to time really interesting ideas when it comes to pointing out opponents. We can imagine that in reality there are many more than those who see the light, but of course even this has its limits, so if a large part of Samsung’s communication is devoted to attacking Apple, or vice versa, it will end up tiring and perhaps even negative the image of the attacker, rather than the attacked.

From time to time we see events from these companies aimed at making the transition from one platform to another easier for those users who are thinking about it, but what I have never seen and I think is the most brilliant is the Try Galaxy event and that offers iPhone users to try the Galaxy experience on their own mobile. For this, interested parties will only have to scan the offer that is displayed on the website and follow the instructions given on the website that opens.

On a technical level, the design is quite simple (and therefore limited), because it is a web application which we will need to add to the iPhone desktop. When accessing it, we are presented with the Galaxy interface with limited access to some of its applications and functions. In addition, after a few seconds we will hear a more than characteristic sound to notify us that we have received a message, which is repeated several times during the first minutes.

Unfortunately, because this is a web application its functions are more than limited. For example, it does not allow us to test the Galaxy Camera application (although it contains information about it), see how it manages open applications, make configuration settings, much less access content stored on the phone. This of course makes sense, Apple may not have allowed such an app to be released (although it would be interesting to see how they reasoned), but I think if Samsung wants to fully push this idea, they should go ahead and try.

Of course, It would also be great if Apple decided to respond, which brings an iOS-emulating app to Google Play and tries to make Android users discover why so many Apple smartphone users are so happy with it. I don’t expect to see anything like that, but the truth is, I like the idea, and even if Samsung’s approach is pretty limited, I think it’s a success.